Hankook Tire & Technology has completely overhauled the main page of the official website for its global brand ‘Laufenn(Laufenn)’.

Hankook Tire ‘Laufenn’ official website

The overhaul focuses on more intuitively showcasing the technology and quality competitiveness of ‘Laufenn’, a global brand endorsed by Hankook Tire, and on improving customer UI convenience. The main page layout was also reorganized to ensure the ‘Laufenn’ brand message is delivered effectively.

Among the upgrades, applying the ‘Find a Store’ feature as a floating banner has been credited with enhancing user convenience. The feature is fixed on the screen to support easy and fast navigation.

In addition, it enables users to easily check information on offline sales channels nationwide, such as Hankook Tire’s tire-centered total car service shops ‘T’Station’ and specialty stores for truck∙bus tires ‘TBX’.

A dedicated page has also been built to grasp at a glance Laufenn’s unique strengths.

For example, it newly adds information such as results from performance comparison tests and awards by leading European automotive publications, and the status of supply for original equipment tires, laying a foundation to imprint ‘Laufenn’s innovative technology.

By additionally configuring official social media channels and a news section, it has also built an integrated communication hub where key brand news can be seen at a glance.

Starting with the revamp of the domestic official website for ‘Laufenn’, Hankook Tire plans to complete the overhaul of websites in a total of 21 countries, including Europe, North America, and Asia, by the end of February 2026.

Meanwhile, ‘Laufenn’ is a global brand of Hankook Tire that was first unveiled at the 2014 SEMA Show in the United States. It is currently sold in around 100 countries. By operating a full lineup from passenger cars to commercial vehicles that takes into account diverse road conditions and driver lifestyles, it achieved sales of about 9 million units last year and is poised to reach about 10 million units this year, an increase of 1 million from the previous year. Recently, it also launched a global brand film featuring ‘Laufenn’, and has released collaborative content with digital creators, continuing diverse communication with market participants and consumers.