‘Battlegrounds’ was found to be the K-game IP (intellectual property) with the strongest presence among overseas users.

The Korea Creative Content Agency published on the 11th the report ‘2025 Survey of Overseas Users of Korean Games’, which analyzes how overseas users engage with Korean games. The survey was conducted in 10 countries (China, Japan, Taiwan, India, Vietnam, the United States, Brazil, Germany, France, and the UAE) with 10,000 foreign residents who had played a Korean-made game within the past year.

According to the report, a majority of users (58.2%) were aware that the games they enjoy are made in Korea. Among them, 61.2% answered that recognizing them as ‘Korean games’ had a positive effect on game selection. The positive share was particularly high in emerging markets such as Vietnam (81.4%), the UAE (81.4%), and India (74.1%).

As the main reasons for choosing Korean games, respondents cited emotional elements such as graphics, characters, and narrative. Elements needing improvement included progression- and enhancement-centered structures, high difficulty, and repetitive play loops.

In the global market, the Korean-made game with the strongest presence was ‘Battlegrounds’ from Krafton. The ‘Battlegrounds series’ topped PC, mobile, and console alike.

In China, India, Vietnam, and Brazil, preferences leaned toward ‘CrossFire’ from Smilegate, while in the United States and the UAE, ‘The Finals’ from Nexon was strong. In addition, ‘Cookie Run: Puzzle World’, ‘KartRider: Drift’, ‘Lies of P’, and ‘Stellar Blade’ ranked near the top.

Regional gaming preferences also differed. Multiplayer formats were preferred in China, India, Vietnam, and the UAE, while single-player formats were favored in Japan, the United States, Brazil, and France. The analysis indicates that customized game structures and operational strategies that reflect regional characteristics are needed for global expansion.

Yoo Hyun-seok, acting president of KOCCA, said, “Going forward, we will closely analyze country-specific demand, churn factors, and cultural environments, establish a foundation for our companies to grow, and actively reflect the opinions of overseas users in industry policy and support programs.”