LG Uplus announced on the 16th that it has launched ‘Agentic Callbot,’ the first subscription-based customer phone support service in Korea built on generative AI using OpenAI technology.

An LG Uplus employee introducing Agentic Callbot (Standard).

Unlike earlier systems that handled only simple, repetitive inquiries, the AI analyzes customer intent and conversational context in real time to address more complex questions. By integrating with various applications, it delivers an end-to-end consultation service aligned with customer objectives.

The company expects Agentic Callbot to be applied across a range of contact-center operations, including manufacturing, distribution, and services, as well as hospitals, universities, and facilities management.

LG Uplus explained that it has applied guardrails to protect conversation content and personal information, enhancing service stability and security. It also noted that operating quality can be managed through dashboard-based real-time monitoring and analytics.

Going forward, LG Uplus plans to introduce an agent service linked with multiple LLMs, along with an ‘STS’ capability that processes speech synthesis, speech recognition, and reasoning via real-time APIs, based on the multimodal large language model (LLM) from OpenAI.