Full lineup to be unveiled in January next year
A fan event to be held at the Hong Kong pop-up
A collaboration poster by BLACKPINK and Razer. Provided by YG PLUS
BLACKPINK is extending its reach to the gaming market.
YG PLUS said on the 22nd that the group BLACKPINK has collaborated with the gaming brand ‘Razer’ (Razer) to launch the ‘BLACKPINK X Razer Collection’ (BLACKPINK X Razer Collection). This limited edition consists of gaming gear that applies BLACKPINK's pink color to Razer devices.
The collaboration products were designed with both gameplay and everyday styling in mind. Related fan events are planned at the ‘BLACKPINK WORLD TOUR DEADLINE’ (BLACKPINK WORLD TOUR DEADLINE) Hong Kong pop-up store.
Razer explained that it is “a process of proposing a new lifestyle that encompasses gaming and music.” A YG PLUS representative said, “We sought to expand beyond music and fashion into the gaming field.”
The full collection will be unveiled in January next year, and details can be found on Razer's official website.
