Actress Han Ye-seul during a beauty photo shoot. Courtesy of Celebon

Actress Han Ye-seul stood in front of the camera.

On the 23rd, Han Ye-seul was selected as the exclusive model for the ‘Tuning X’ (Tuning X) line of the skincare brand ‘Celebon’ (Celebon). In the campaign video released that day, she appeared without eyeliner for the first time since her debut.

In this advertisement, she appears asking, “Do you think things will change if you keep doing what you’ve been doing?” The concept emphasizes skin texture over flashy staging. The brand explained, “We omitted eyeliner to focus on the essence of the skin and its changes.”

Han Ye-seul is said to have accepted the modeling offer after personally using the products. The campaign will be released sequentially via Celebon’s official ‘Instagram’ (Instagram) and through outdoor advertising.