Moving swiftly toward the ‘post-Battlegrounds (PUBG) era,’ Krafton is set to step up expansion of the ‘PUBG’ IP and fully embark on new title initiatives to secure ‘franchise IP.’

On the 15th, through the in-house communication program Krafton Live Talk (KLT), Krafton CEO Kim Chang-han shared the 2026 management strategy and growth direction, which include expanding the ‘Battlegrounds’ series into a content platform and running a pipeline of 26 new titles.

The announcement is an extension of the ‘big franchise IP’ strategy unveiled last year, with a focus on securing distinctive and competitive franchise IP around the pillars of ▲ increased investment in in-house production ▲ expansion of publishing (distribution·operations) scale ▲ greater efficiency in resource allocation.

To that end, Krafton said it is currently operating a pipeline of 26 new titles. Among them, 12 titles, including ‘Subnautica 2,’ ‘Palworld Mobile,’ and ‘NO LAW,’ are being developed with the goal of launching within the next two years.

Existing titles will be expanded into franchises. The company has selected ‘inZOI’ and ‘Mimesis,’ both of which have recently sold more than one million units, as strategic IP for this year, with plans to cultivate them into franchise IP with long product life cycles.

‘Battlegrounds,’ the flagship title and primary revenue source for Krafton, will broaden its play styles through new updates and explore the potential to expand into media content, developing into a powerful content platform that goes beyond games. The plan is to expand sandbox-oriented user-generated content (UGC) that leverages its unique shooting elements, systems, and physics engine, strengthening an ecosystem where users create and share content themselves.

In addition, through new titles such as ‘Black Budget’ and ‘Blindspot,’ the company aims to validate expansion of the PUBG IP across genres, while simultaneously pursuing challenges in new platforms and genres to prepare for the next stage of growth.

It also announced new business plans based on artificial intelligence (AI).

Krafton is investing about $75,000,000 (100,000,000,000 KRW) to build a high-performance GPU cluster comprising 1,000 Nvidia B300 graphics processing units (GPUs), with the goal of bringing it online in the first half of this year. The strategy is to accelerate the advancement of game AI through this effort.

Krafton also stated that beginning this year it will explore physical AI and robotics as areas where its game technologies can be extended and applied.

CEO Kim Chang-han said, “Krafton is focusing on the essence of the game business and has shifted its push for new titles into the execution phase,” adding, “While expanding the PUBG IP franchise into a content platform, we will create franchise IP based on our new-title pipeline and production leadership.”