Allmytour, an AI-based global bedbank (Bedbank) solution company, disclosed on the 19th the key results of a promotion targeting foreign visitors to Korea that it is carrying out together with Lotte Duty Free.
The collaboration between the two companies was pursued to respond to travel consumption trends that changed after COVID-19, moving beyond simple lowest-price room sales to products with tangible benefits in order to strengthen competitiveness in the inbound market. By fostering close cooperation between the travel and duty-free industries, the intention is to raise satisfaction among foreign travelers while building a sustainable, mutually beneficial model for the tourism industry overall.
The promotion targets foreign tourists who stay at 600 domestic partner hotels of Allmytour. At check-in, guests receive a gift coupon that includes benefits such as ▲ an upgrade to Lotte Duty Free VIP status ▲ PRE LDF PAY KRW 20,000 ▲ discount coupons by purchase amount ▲ complimentary gifts. These can be used at Lotte Duty Free Myeong-dong Main Store, World Tower Store, Busan Store, and Jeju Store. Originally slated to end at the end of last December, the promotion has been extended until April 30 thanks to strong participation and positive response from foreign visitors to Korea.
According to Allmytour, from April 21 to December 31, 2025, the number of reservations by foreign customers at domestic partner hotels (based on stay dates) increased by about 167% year on year. The proportion of foreign customers among all bookers also expanded over the same period from about 70% to 75%, confirming an expansion trend in inbound demand.
In terms of use of duty-free benefits, conversion into actual spending also appeared. Of the PRE LDF PAY distributed to foreign visitors to Korea from May 5 to December 31, 2025, about 74.5% was actually used, and discount coupons were used an average of 1.4 times per person, indicating repeat purchasing.
By nationality among promotion participants, Chinese tourists accounted for 99.7%, followed by Singapore and the United States (0.1% each). By store, Jeju Store had the highest share by sales at 61%, followed by Myeong-dong Main Store (34%) and World Tower Store (5%). This is analyzed as duty-free spending occurring mainly around areas where foreign tourists stay and along their travel routes. By category, ‘Jewelry·Watches’ accounted for 49.9% of total sales, followed by leather goods (19.8%) and fashion (6.9%).
Based on the results of this collaboration with Lotte Duty Free, Allmytour plans to accelerate the expansion of global partnerships grounded in its bedbank business. In particular, it plans to secure new channels targeting VIP customers in the Middle East, moving beyond an inbound market centered on Chinese visitors, and to begin full-scale global inbound marketing.
Lee Jeong-gi, leader of the Sales Strategy Team at Allmytour, said, “This promotion is significant in that, through collaboration among OTAs, hotels, and duty-free stores, it delivered differentiated experiences to FIT travelers visiting Korea and led to increased visits to and spending at duty-free stores,” and added, “Going forward, based on a bedbank business specialized for Northeast Asia inbound, we will strengthen global partnerships to help attract visitors to Korea and to revitalize the duty-free market.”
