KQ Entertainment
The idol group ATEEZ is turning up the heat ahead of their comeback.
At 2 p.m. on the 6th, ATEEZ will release their 13th mini album ‘Golden Hour : Part 4(GOLDEN HOUR : Part.4)’ and has signaled they will continue their golden run this year. Ahead of the comeback, they are meeting fans through various content, further fueling the excitement.
Last year, before announcing their comeback, ATEEZ drew attention with an unusual promotion using ad balloons. Individuals holding different ad balloons appeared sequentially at designated spots at the Hongdae Entrance Station intersection, giving a surprise spoiler about a comeback by ATEEZ and drawing buzz.
In addition, starting last month with Taipei, they hid USB drives containing voice recordings by the members across eight cities worldwide, including Seoul, Jakarta, Melbourne, Madrid, Los Angeles, New York, and Richmond, BC. By providing hints that led fans to find them themselves in a ‘USB Scavenger Hunt’ promotion, they not only boosted offline participation by global fans, but also garnered a hot response online as various interpretations and speculations about the USB contents spread on social media.
On top of that, the members appeared in diverse content to warm up the atmosphere before the comeback.
On the 3rd, Yunho appeared on the KBS Kpop channel web variety show ‘Limousine Service’, generously showcasing his sweet tone and solid vocal skills. He delivered a flawless live performance of the 13th mini album track ‘Choose(Choose)’, and with covers that demonstrated a broad musical spectrumfrom Justin Bieber song ‘YUKON(YUKON)’ and Hoppipolla song ‘Your Ocean’ to AJR song ‘Burn the House Down(Burn the House Down)’he captivated global fans.
On the 1st, San served as special MC on KBS2 ‘The Boss Ears Are Donkey Ears’, leading the broadcast with vibrant energy. With well-timed talk and reactions he added fun to the show, and, by sharing cheerful episodes that brought laughs, he displayed an irreplaceable presence.
The youngest member Jongho appeared on the KBS2 program ‘Immortal Songs’ 2026 Oh My Star edition, which aired on the 31st of last month, treating the audience to a feast for the eyes and ears. Taking the stage with Jung Seung-Hwan, he passionately sang IU song ‘My Sea’, delivering a marvelous harmony that moved and resonated deeply, leaving a lasting impression.
Meanwhile, ATEEZ announced that on April 11 and 12 they will appear at the event hosted by TV Asahi, ‘Mynavi Presents The Performance(マイナビ presents The Performance)’. As the first headliner in the festival history to lead two consecutive days, they are drawing expectations for an overwhelming performance befitting that status.
From the 6th to the 12th, ATEEZ will hold an album release commemorative pop-up store at Times Square in Yeongdeungpo, Seoul.
