Bridge Entertainment

SKINZ ignited comeback momentum, imprinting an ‘unrivaled identity’.

The music video for ‘WHY U MAD(Why You Mad)’, a pre-release track ahead of the first mini-album by the virtual idol group SKINZ, is creating buzz.

Released on the 4th, the ‘WHY U MAD’ music video showcases an upgraded sense of scale and direction that presents the SKINZ universe, and the spectacular performance that enhances the viewing experience made it hard to look away, drawing a heated response immediately after release.

From an opening where drones fill the sky to monochrome-toned visuals and powerful group choreography delivered with a mega crew, SKINZ clearly displayed ‘Wildcore’. Packed with raw, explosive energy, the music video is gripping listeners alongside reactions like “This works. The quality is insane.”

The pre-release track ‘WHY U MAD’ features a sound that impressively fuses rock- and punk-based grit with a hip-hop groove, carrying an unwavering resolve and ambition to push forward in their own way and prove themselves even amid ridicule and sharp attacks. This intense message is leaving an impact on global fans and becoming a hot topic.

As expectations rise for the first mini-album that will fully showcase SKINZ identity and world-building through ‘WHY U MAD’, attention is also turning to their next moves.

With the release of ‘WHY U MAD’, SKINZ will continue a range of content activities and meet fans up close.