ENC Entertainment

Singer Jumi has completed filming an eyewear advertisement.

Singer Jumi said that on the 2nd she signed an exclusive-model contract with the eyewear brand “Muir Eyewear (MUIR EYEWEAR)” and carried out the commercial shoot.

Jumi is a singer who focuses on the trot genre, having earned recognition for both skill and popularity through hit competition shows such as TV Chosun “Miss Trot 2” and MBN “Hyeon-yeok Gawang”.

She is loved across age groups not only for her stable vocals but also for her bright, wholesome image, and is regarded as an artist who combines onstage charisma with an approachable charm.

ENC Entertainment

Muir Eyewear is a premium eyewear brand planned and designed in Korea. Built on refined design and practicality, it is growing rapidly on the strength of adoption by influencers and celebrities.

Muir Eyewear’s proprietary, patented hinge structure reduces pressure even during long wear and provides a stable fit, boosting its popularity.

In the shoot, Jumi embodied the brand’s sophisticated image with bright, lively expressions and natural poses, showcasing a wide range of charms. She also set the tone on set throughout and worked with professionalism, drawing high praise from the production staff.

Jumi said, “I was happy throughout the shoot because you made me look wonderfully different,” and added, “It was a set that let me look back at myself.”

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She also said, “I want to express boundless thanks to Muir Eyewear and everyone at Muir Eyewear,” and urged, “Please show lots of interest and love for Jumi and Muir Eyewear as we grow together.”

Beyond her singing career, Jumi is preparing for variety and acting work, and with this exclusive-model appointment she plans to join hands with global singer KiMMi to bolster the brand campaign.