FILA

Artist WOODZ (Cho Seung-yeon), whose singular musicianship and distinctive fashion sense have earned notice not only in the music scene but also in the fashion world, has joined FILA as its new face, drawing attention.

FILA, operated by Misto Korea Co., Ltd. (CEO Kim Ji-heon), said on the 5th that it has selected the in-demand artist WOODZ as its new brand model and unveiled the first 26SS season campaign created with him.

By selecting WOODZ, who combines a solid fandom with a trendy sensibility, as a model, FILA aims to strengthen communication with consumers in their 20s and 30s.

WOODZ is a skilled musician with songwriting and composing abilities. With his self-written track ‘Drowning’, he reached No. 1 on the charts about two years after its release, emerging as an icon of a chart resurgence. He has drawn buzz not only for his energetic presence on stage but also for his standout off-duty fashion sense, and is being recognized as a free-spirited, distinctive artist. FILA said it chose him as a model because his image, showing diverse appeal as he moves between the stage and everyday life, aligns with the direction FILA pursues.

FILA

In the first 26SS campaign editorial ‘Knit Track&Ritmo’, released alongside the model announcement, WOODZ perfectly embodied FILA’s new collection with his signature easygoing mood and sporty sensibility. The ‘1911 Knit Track Zip-Up’ worn by WOODZ is a product that received great affection after its launch in the 25FW season, and it has been updated and released for this 26SS season. He styled the brown, black, and blue colorways in his own way, presenting a different charm from the previous season.

The shoes paired with it, ‘Ritmo Sleek LX’, are low-profile style sneakers that reinterpret the upper design of the SCRIPT SPIKE released in 2004. With a clean yet refined design that works well for various styling, they have continued to gain popularity since an early release last November.

A representative of Misto Korea, which operates the FILA brand, said, “We are very pleased to be working with the in-demand artist WOODZ, who drew attention with a chart resurgence,” adding, “We expect that WOODZ’s distinctive character together with FILA will allow us to deliver a differentiated story to consumers in their 20s and 30s.”