HAGO House Depound
The investment brand ‘Depound’ of HAGO House, a leading brand incubator in Korea, has unveiled the 2026 spring collection ‘Le Conte de printemps) – Spring Story’ with actor Gong Hyo-jin.
The collection captures the anticipation of the coming season, expressing the freshness and warmth of spring through Depound’s signature natural sensibility.
Focusing on bright colors evocative of spring such as olive, plum, peach, and butter, the lineup consists of items comfortable for everyday wear, and signature products loved each season are reinterpreted with new designs.
The harmony of materials and details also stands out. Movement-friendly cotton is used as the main fabric, with checks, stripes, and graphic artwork added to enhance a casual mood. Eyelets, lace, and tassels bring in romantic details to complete a romantic atmosphere.
HAGO House Depound
In the campaign visuals, Gong Hyo-jin perfectly embodies the spring daily looks proposed by Depound with her distinctive sophisticated mood and lovely charm.
From the subtly lustrous, supple ‘Leather Bomber Jacket’ to the embroidered-accent ‘Grape Hooded Zip-up’, and the tartan check pattern ‘Check Oversized Shirt’ that can also be worn as outerwear, the range offers polished spring styling.
Depound will intensify its branding this year. It plans to upgrade the customer experience (UX) through a revamp of its official online store and to solidify brand identity offline through thoughtfully designed spaces.
It also plans to actively leverage short-form content and high-quality campaign visuals to deliver a multi-dimensional brand experience spanning online and offline, continuing the brand’s growth trajectory.
HAGO House Depound
A Depound representative said, “This spring collection focuses on conveying the freshness of spring and romantic details through the brand’s calm and natural mood,” and added, “Going forward, we will continue to communicate with customers through diverse content and experiences based on our brand philosophy of adding emotion to everyday life.”
The 2026 Depound spring collection will be available from February 5 on the official website and at offline stores nationwide. To mark the launch, a simultaneous 20% discount will be offered online and offline through the 19th, and a special event will also be held for customers who purchase via the official online store and the Naver Brand Store.
HAGO House Depound
