b.stage
Global fandom business company ‘bemyfriends’ has completed a global fulfillment system tailored to fandom commerce by building its own logistics center. This means that the fandom platform ‘b.stage(b.stage)’, which has connected fan experience and commerce, unlike general-purpose commerce platforms on the market, now provides integrated support for the entire process from planning fandom-specialized products such as season greetings·membership kits to global shipping to 220 countries, taking its differentiated strategy for IP growth to the next level.
bemyfriends has designed membership, community, content, and commerce as a single flow through b.stage. By combining this with in-house global logistics capabilities, it has internalized the operating structure of the fandom business beyond simple sales support.
The changes are leading to tangible results. In 2025, bemyfriends annual gross merchandise value (GMV) surpassed 80 billion won, and physical goods accounted for more than 50 percent of the total. As the share of fandom-specialized products such as season greetings, membership kits, and limited goods has expanded, the structure that converts fan activity into actual revenue has stabilized.
Across all b.stage services, more than 200 IPs are operating commerce shops, and about 60 percent of them are using b.stage-based managed commerce operations together with logistics services. bemyfriends has built a logistics network capable of delivery to 220 countries worldwide, and it is increasing the share of global sales by expanding distribution to overseas fans, centered on K-pop artists and domestic and international IP.
bemyfriends logistics capabilities are specialized for the characteristics of fandom commerce. They are optimized for a preorder-centered model, simultaneous releases of limited editions, membership kits·season greetings, complex product bundles such as perks and albums, and global cross-border shipping. The entire process from product planning to packing, dispatch, and delivery is designed to match IP characteristics and fan consumption patterns, reflecting concentrated expertise in the fandom business.
Based on these capabilities, bemyfriends is expanding overseas fandom commerce for domestic and international IP such as K-pop artists and strengthening B2B distribution networks. The strategy is to support the full cycle of IP growth, from building commerce shops to global delivery, in order to stabilize the revenue structure of the fandom business over the long term.
Seo Woo-seok, CEO of bemyfriends, said, “This enhancement of logistics capabilities means the core infrastructure of ‘Fandom Business 360’ has been completed. Through global fulfillment capabilities tailored to the fandom business that general-purpose commerce platforms cannot provide, we enable IP owners to focus on building relationships with fans without worrying about the complexity of commerce operations. bemyfriends will go beyond providing technology to lead the fandom commerce ecosystem as a practical partner in IP growth”.
bemyfriends is continuously strengthening ‘Fandom Business 360’ capabilities that connect fan communities, memberships, commerce, data analytics, and global distribution centered on b.stage. Through the acquisition of Dreamus Company (060570), which operates the music platform ‘FLO(FLO)’, it has expanded a value chain spanning music·concerts·MD·fandom platforms, and plans to further reinforce execution in the fandom business by combining platform, commerce, and distribution infrastructure.
