Authentic

Singer-songwriter Han Roro had a meaningful meeting with fans.

On the opening day today (13th) of the Busan pop-up store by fashion brand The Coldest Moment, Han Roro paid a surprise visit to Shinsegae Department Store Busan Centum City and interacted closely with fans on-site.

Selected in January as a model for The Coldest Moment, Han Roro wore key pieces from the main collection at this pop-up store, showcasing tasteful styling that naturally highlighted the synergy of the collaboration. Han Roro displayed a unique dreamlike and lyrical charm that harmonized with the youth-culture sensibility the brand pursues, making the on-site atmosphere even more special.

Fans at the venue also responded with enthusiastic cheers to the surprise visit, saying, “Seeing Han Roro in person feels like a dream”, “It is the best gift”, and more, expressing their delight.

In addition, at the pop-up store, The Coldest Moment 26 SPRING second-release products were unveiled in advance, and items Han Roro wore in the ‘THECOLDESTMOMENT 26 SPRING Editorial’ video were exhibited together, drawing strong interest from fans.

The Busan pop-up store, the second event following the first pop-up held at The Hyundai Seoul in January, was planned so that more fans could experience up close the collaboration between Han Roro and The Coldest Moment. In keeping with this, the venue offered a scratch-off lucky draw event, various discounts, and an array of programs that added to the enjoyment of visitors.

Meanwhile, with the selection as a model for The Coldest Moment, Han Roro once again proved to be an artist expanding beyond music into a fashion icon, marked by a signature delicate sensibility and intimate nuance.