Jang Won-young. Courtesy of ROLAROLA
ROLAROLA, a young-classic womenswear brand with a French sensibility, unveiled its 26 SS campaign ‘THE DAY, UNFOLDED’ with Jang Won-young on the 24th.
Now in her third year as ROLAROLA’s muse, Jang Won-young presents a fresh, different kind of style in this campaign through relaxed silhouettes and bolder layering. The campaign captures the quietly accumulating moments of familiar everyday life from ROLAROLA’s unique perspective.
Jang Won-young. Courtesy of ROLAROLA
The pictorial with Jang Won-young showcases a spectrum that ranges from casual, comfortable looks ideal for daily wear to styles that stand out with refined layering. In particular, with expressions and an aura as vibrant as spring, Jang perfectly conveys ROLAROLA’s seasonal mood. The lineup centers on everyday items such as light outerwear, knits, and sweatshirts, designed to stay in your wardrobe for a long time, and proposes sophisticated outfits through layering.
In particular, a variety of knits were prepared that can be styled broadly, spanning innerwear and outerwear. The asymmetric ‘off-shoulder knit’ emphasizes femininity with a naturally revealed shoulder line and adds a focal point with the chain-embroidered ‘Maison Rola’ logo. The ‘layered knit cardigan’, which reflects the brisk spring mood in pink, olive, and purple, creates an as-if-double-layered effect through double-button details and color-blocking. Also noteworthy are a cardigan made with fuzzy-feel yarn for added coziness and a halter-neck sleeveless set, whose shirring and seam lines at the bust make for an appealing highlight.
Jang Won-young. Courtesy of ROLAROLA
In this campaign, Jang naturally internalizes ROLAROLA’s classic mood into her everyday rhythm, revealing an effortless charm through cool fits and refined layering while avoiding excess, and she organically completes the brand’s seasonal mood.
Meanwhile, IVE, the group Jang is part of, swept to No. 1 across major domestic music platformsMelon, Bugs, Genie, FLO, and VIBEas of 8 a.m. on the 24th, alongside news of their second studio album. IVE released their second full-length album ‘REVIVE+’ and the title track ‘BLACKHOLE’ on the 23rd.
IVE performs the title track ‘BLACKHOLE’ at the press showcase for their second full-length album ‘REVIVE+’, held at YES24 Live Hall on the 23rd. Yonhap News
