Actor Jun Ji-hyun, the new face of Topten. Provided by Topten

Actor Jun Ji-hyun will front casual fashion.

On the 3rd, the SPA brand Topten (TOPTEN10) under Shinsung Tongsang announced that it had selected actor Jun Ji-hyun as its new brand ambassador. She is assessed as someone who embodies timeless refinement and a familiarity that resonates with all generations. Her consistent pursuit of a comfortable, personal style without being swept up by fads is seen as aligning with the direction of Topten.

Regarding the reason for the selection, Shinsung Tongsang said, “The way Jun Ji-hyun avoids being swept along by trends yet maintains elegance resembles the ‘Good Wear(Good Wear)’ philosophy that Topten pursues”. The plan is to effectively realize, in everyday life, the value of clothes that are good to wear every day through Jun Ji-hyun.

Actor Jun Ji-hyun, the new face of Topten. Provided by Topten

A Shinsung Tongsang representative said, “As Jun Ji-hyun is regarded as a ‘hexagonal’ model whose appeal ranges from striking visuals to approachable charm, transcending eras, we judged that she could symbolically showcase the unchanging values the brand pursues”. They expect the image of Jun Ji-hyun, admired across all age groups, to create synergy with the ageless identity of Topten.

Jun Ji-hyun has a range of projects ahead, including the film ‘Gunche’ and the JTBC drama ‘Human X Gumiho’, slated to premiere in the second half of the year. As the brand ambassador for Topten, she plans to convey the brand philosophy and continue a new chapter as a fashionista.