The group Blackpink announced its return. Provided by YG Entertainment

The group Blackpink announced a spectacular global return.

According to YG Entertainment on the 3rd, the U.S. music magazine Rolling Stone(Rolling Stone) on the 28th spotlighted the new release by Blackpink, ‘Deadline’(DEADLINE), and reported, “Blackpink has returned to the height of its prime.”

Rolling Stone evaluated that the world had been waiting for the magic created when the four members come together, and that this album is a result that raises expectations for their future steps. In particular, it lavished praise on the musical expansion across the tracklist, including the title track ‘Go’(GO), ‘Jump’(JUMP), and ‘Champion’(Champion).

Billboard(Billboard) likewise gave high marks to the musical achievement of this album. Billboard said of the title track Go, “The intense rap, smooth vocals, and an innovative beat drop are impressive,” calling it a song that truly represents Blackpink.

The business magazine Forbes(Forbes) focused on Blackpink and its global competitiveness. Forbes mentioned the first-day sales figure of 1.46 million recorded by Deadline and emphasized that Blackpink is the only K-pop female artist with multiple albums that sold more than one million copies in a single day.

Indicators on global charts also back up this favorable reception. Deadline has taken the No. 1 spot on iTunes(iTunes) album charts in a cumulative 38 regions, and it also lined up its tracks on the China-based QQ(QQ)Music platform.

Its impact on YouTube(YouTube), where the official channel has 100 million subscribers, is overwhelming as well. The music video for the title track ‘Go’ topped the list of most-viewed videos within 24 hours of release, and analysis indicates it has surpassed 34 million views.