MistoKorea FILA(FILA)

FILA staged an overwhelming show in Milan, the center of world fashion, condensing more than 110 years of brand history and once again proving its stature as a global fashion house.

FILA, developed by MistoKorea Co., Ltd. (CEO Kim Ji-heon), announced on the 3rd that on the 1st (local time) it successfully held the ‘2026 F/W Milan Fashion Week’ official-schedule ‘FILA MILANO’ collection fashion show, which reinterprets the Italian heritage of the brand in a modern way.

This show marked the third FILA presentation at Milan Fashion Week following 2018 and 2019. Under the direction of designer Alistair Carr, it served as a platform to redefine the distinctive FILA heritage in a contemporary way.

Alistair Carr, who excels at breaking down the boundary between luxury and sportism, presented a new vision that combines the future of sportswear with the elegance of formalwear, which drew enthusiastic praise from local industry figures who had anticipated the FILA style of luxury sportism.

MistoKorea FILA(FILA)

The highlight of the show was the appearance of actress Han So-hee, FILA global brand ambassador. Han perfectly embodied styling that reflected the collection’s core theme of ‘urban sophistication and dynamism’ as she made her entrance.

Her chic yet alluring aura drew explosive attention from local media and global fashion influencers, and the cheers of global fans who gathered to see her sent the excitement on site to a fever pitch.

Her iconic presence created perfect synergy with the premium yet sensuous brand image that FILA pursues, earning praise for further elevating the overall caliber of the show.

Also in attendance were world-renowned top model Barbara Palvin and her husband, actor Dylan Sprouse, whose presence brightened the occasion. Barbara Palvin enjoyed the collection with her signature confident and sophisticated poise, further heating up the atmosphere.

MistoKorea FILA(FILA)

The ‘FILA MILANO’ collection unveiled through the show is the result of projecting the brand roots that began in 1911 in Biella, Italy, onto a modern lifestyle.

FILA set Milan as a single symbolic metropolis and translated the lives and movements of diverse generations that intersect within it into clothing.

This collection achieved a perfect harmony of function and style by intricately combining FILA performance technology with classic wardrobe pieces such as Crombie coats and down parkas.

The footwear lineup stood out, proposing refined looks optimized for the fast pace of city life by mixing running and cycling shoes, which symbolize dynamic movement in the urban environment, and stylish sneakers with formal outfits.

MistoKorea FILA(FILA)

In addition, with inventive use of materials, such as reinterpreting velour through hand knitting, and vivid color blocking that adds red and electric blue accents to neutral tones like blue and black, FILA completed a powerful visual impact that is uniquely its own.

The Milan venue where the show took place was arranged as a sophisticated space where FILA past archives and futuristic staging were in harmony, and immediately after the show, global buyers and major fashion outlets lavished praise, calling it “the pinnacle of high-end value that a sports brand can showcase.”

After the fashion show, FILA moved to ‘10 Corso Como Milan’, one of Milan representative high-end select shops, to carry the excitement forward.

At the popup store, which runs until the 6th, an exhibition in the ‘See Now, Buy Now(See Now, Buy Now)’ format allows visitors to purchase the collection pieces shown on the runway immediately on site.

MistoKorea FILA(FILA)

Visiting the site, Han So-hee experienced the mood of the collection firsthand within the sensuous space of 10 Corso Como and spent time engaging with global fashion insiders.

This popup, which immediately connects the emotion of the fashion show both online and offline, concisely showcases the innovative steps of FILA and is drawing intense attention from local fashion crowds.

A FILA official said, “This Milan Fashion Week was a stage that once again proved how powerful a competitive edge the Italian heritage at the core of FILA can have in the contemporary fashion market,” and added, “We are pleased to convey the singular value of FILA together with global brand ambassador Han So-hee.”

MistoKorea FILA(FILA)