IVE member Jang Won-young during the photo shoot. Courtesy of Tommy Jeans

IVE member Jang Won-young showcases the epitome of American casual.

The global casual brand ‘Tommy Jeans’ announced on March 3 a campaign created with ‘IVE’ member Jang Won-young. The shoot was conducted in London, United Kingdom, against the backdrop of ‘Shoreditch’.

Tommy Hilfiger said, “The Spring 2026 season is about surrendering to the rhythm created by the city. London’s energy has added a new edge to Tommy Jeans.” He added, “Jang Won-young has captured this moment perfectly with her signature laid-back cool and global influence,” expressing his affection.

IVE member Jang Won-young during the photo shoot. Courtesy of Tommy Jeans

The campaign features F1 Academy driver ‘Alba Larsen’, singer-songwriter ‘Cat Burns’, artist ‘James Lee’, actor ‘Franco Masini’, and creator ‘Gaius Okami’, among others.

The Spring 2026 collection reinterprets classic denim silhouettes with faded washes and relaxed fits. It includes flag graphics composed in wave forms and Y2K canvas sneakers reissued from the archive.

Launched in New York in 1996, Tommy Jeans is a denim line that combines a preppy sensibility with music and youth culture.

The collection will be sold starting March 3 at Tommy Hilfiger stores nationwide and on Musinsa, among other channels.