Source = Netflix Korea X .
Netflix has joined the ‘spring cabbage craze’.
On the 3rd, Netflix Korea’s official SNS X account posted an image parodying a still cut from the drama ‘When Life Gives You Tangerines,’ along with the caption “Catching the last train for spring cabbage… The spring cabbage is sweet. Would you like some? Seasonal food hotspot ‘When Life Gives You Tangerines’.” The photo drew attention by compositing spring cabbage in place of the original cabbage.
KBS 2TV variety show ‘2 Days & 1 Night’ broadcast screen.
Recently online, a scene from the 2008 broadcast of KBS 2TV’s ‘2 Days & 1 Night’ in which Kang Ho-dong showcased a ‘spring cabbage fresh-kimchi bibimbap’ mukbang has gone viral again, spreading the ‘spring cabbage bibimbap’ meme. In particular, the phrase “The ‘Dubai Chewy Cookie (Dujjonku)’ is out, spring cabbage is in” has appeared, signaling that it is emerging as a new food trend.
Amid this momentum, on the Coupang Play variety show ‘Kang Ho-dong’s Bookstore,’ Kang Ho-dong himself reenacted the spring cabbage bibimbap mukbang, drawing attention.
Coupang Play variety show ‘Kang Ho-dong’s Bookstore’ screen.
Online interest is also increasing rapidly. According to data analytics firm Sometrend, mentions of ‘spring cabbage’ online rose from about 200 at the end of January to about 700 in February, and reached 1,867 on March 2.
Kyunghyang Shinmun db.
The spring cabbage boom is also translating into increased consumption.
On the 4th, according to Agricultural Products Distribution Information (KAMIS), the average wholesale price for 15㎏ of top-grade spring cabbage traded at Seoul’s Garak Market was 44,739 won, up 19.5% from a month earlier. On the 11th of last month, the price for the same grade climbed to 60,456 won, setting a record high, showing large price swings over the past month. In the retail market, including big-box supermarkets, the upward trend continues, with the price per head of spring cabbage, which was in the 2,000-won range last year, recently exceeding 5,000 won.
SNS X capture.
SNS X capture.
As spring cabbage prices rise, social media is filled with reactions such as “A telltale sign of the silver-spoon rich these days: eating spring cabbage bibimbap” and “I want to eat spring cabbage, but the supermarket doesn’t have any,” with many saying they can feel the ‘spring cabbage craze’ in real time.
