MBN ‘Cheonha Jeppang’
MBN ‘Cheonha Jeppang’ is not only conquering global OTT platforms but also achieving explosive success with its official popup store, proving its steadily rising popularity.
MBN’s variety program, the K-bakery survival show ‘Cheonha Jeppang’, is the nation’s first ‘K-bakery survival’ to select the world’s best pastry and bakery chefs, leading the craze for ‘K-bread’ that has become a trend beyond mere food. As of Tuesday the 3rd, it ranked TO4 on Netflix’s “Top 10 Series in Korea Today” and placed No. 2 on Coupang Play’s “Trending Now” (a ranking that considers day-over-day growth in viewers), revealing ongoing binge-watching fervor.
Above all, ‘Cheonha Jeppang’ is presenting the “new world of K-bakery,” captivating the hearts of 120 million global OTT viewers across some 180 countries. First, on the Asian entertainmentfocused global OTT platform Rakuten Viki (Viki), it entered the weekly TOP10 in the Americas, Europe, and Oceania based on week-3 viewership, showing a steady climb after breaking into TOP15 in its first week. It also ranked No. 5 in the K-POP category on Japan’s largest OTT platform ABEMA (as of 2026.02.25.) and No. 5 in variety on Taiwan’s No. 1 local OTT platform friDay Video (based on tallies from 2026.02.01.~2026.02.23.), demonstrating undimmed momentum.
The official ‘Cheonha Jeppang’ popup store likewise shot up as a social-media hotspot the moment it opened, becoming a buzzworthy destination. The ‘Cheonha Jeppang’ popup stores held at Hyundai Department Store Pangyo, Lotte World Mall Jamsil, and Hyundai Department Store Trade Center were packed with viewers who came to taste in person the breads featured in the on-air competitions. Visitors to the ‘Cheonha Jeppang’ popup store have been posting various proof photos and Shorts with reviews such as “I was curious, so I went,” showering the competition breads they saw and tasted firsthand with rave praise and raising expectations. The official ‘Cheonha Jeppang’ popup store runs until the 22nd.
Meanwhile, after team battles in Round 2, ‘Cheonha Jeppang’ has entered Round 3’s ‘1-on-1 death match,’ and the emergence of fast-rising challengers is heightening interest. Kim Si-yeop, recognized for perfect baking and harmony with “Gureum Busse” in Round 2 and “Ppaeng Saeuseu” in Round 3, has emerged as a ‘hidden powerhouse baker.’ And although Oh Seung-geun did not get to showcase his specialty in Round 2, he willingly made sacrifices for his teammates and is drawing attention as the ‘Bread Monk.’ In addition, though they were gathered from the lower ranks in Round 1, Team “A Day in Need of Hangover Cure” (Lee Gyeong-mu, Seong Min-su, Lee Hong-gyu, Lee Hye-seong) pulled off a splendid “reverse-run” in Round 2, delivering catharsis with a thrilling comeback narrative and showing the cast’s diversity.
The production team said, “We’re amazed every time by how passionate the love and interest in ‘K-bakery’ are,” adding, “As the brilliant results of challengers who are truly devoted to ‘K-bakery’ unfold, please look forward to what’s to come.”
Episode 6 of ‘Cheonha Jeppang’ airs at 9:40 p.m. on March 8.
