Grid Entertainment

Global content company Danal Entertainment, together with the five-member idol group POW (Pau), is launching the convenience-store print-based ‘ePrint Service’ in Japan for one month starting on the 3rd.

The project is being carried out as part of the global IP localization strategy that Danal Entertainment is pursuing, while simultaneously expanding POW touchpoints with Japanese fans.

ePrint Service is a platform that allows users to select and print digital content via multi-function copiers installed in convenience stores across Japan. Fans can print and keep POW content at nearby convenience stores, providing a new consumption experience that extends digital content into offline physical form.

The service consists of high-quality print content based on the POW single ‘COME TRUE’. It expands content that had been consumed as music into physical form, including images that capture the mood of the track and previously unreleased concept photos. Through this, POW widens its points of contact with Japanese fans into everyday spaces and further extends the scope of its global activities.

Through this project, Danal Entertainment plans to gradually expand a model that combines IP with local distribution infrastructure. The strategy is to continuously validate the potential for IP expansion in the global market by linking digital assets with offline consumption environments.

POW said, “It is a meaningful project that allows us to meet Japanese fans in a closer way,” expressing anticipation.

A Danal Entertainment representative stated, “We are creating a structure that supports artists in their global activities while expanding IP in diverse forms,” and added, “We will strengthen competitiveness in the global market through IP models combined with local infrastructure.”