KiiiKiii official YouTube channel capture

The girl group KiiiKiii (Jiyu, Isol, Sui, Haeum, Kiya) continues its hot streak.

According to the Korea Corporate Reputation Research Institute on the 3rd, KiiiKiii ranked No. 1 in rookie idol group brand reputation for March 2026.

The Korea Corporate Reputation Research Institute explained, “In link analysis for the KiiiKiii brand, ‘record, hot, rise’ scored high, and in keyword analysis, ‘404 (New Era), Delulu, Underdogs’ scored high.”

KiiiKiii released its second mini album ‘Delulu Pack’ on January 26. The title track ‘404 (New Era)’ zeroed in on the tastes of listeners with an addictive sound, witty lyrics, and KiiiKiii unique upbeat and confident message. Sixteen days after release, the track reached No. 1 on Melon TOP100, and from the second week (February 9~February 15) through the third week (February 16~February 22) it held the top spot on the weekly chart for two consecutive weeks, marking a new career high.

Records continued on major domestic music platforms. ‘404 (New Era)’ made its presence felt by reaching No. 1 and the upper ranks on various music charts including Apple Music, YouTube Music, Spotify Korea, Bugs, Genie, Vibe, and Flo, and on Circle Chart it took No. 1 on the ‘Digital Chart’ and ‘Streaming Chart’ from Week 7 (February 8~February 14) to Week 8 (February 15~February 21), laying the groundwork for long-term success amid support and interest from both fans and the general public.

KiiiKiii earlier achieved a triple crown on music shows, including terrestrial broadcasters, with ‘404 (New Era)’, earning recognition for stage prowess and impact. Even after official music show promotions ended, the group ranked No. 1 in rookie idol group brand reputation; in particular, the inclusion of b-sides such as ‘Delulu’ and ‘Underdogs’ in the keyword analysis suggested that interest in the entire album is continuing.

Amid ongoing success and attention, KiiiKiii is embarking on special activities. Starting with Mnet ‘M Countdown’ on the 5th, followed by KBS ‘Music Bank’ on the 6th, MBC ‘Show! Music Core’ on the 7th, and SBS ‘Inkigayo’ on the 8th, they will present a music show performance of ‘Delulu’, a track from ‘Delulu Pack’.

This stage has been prepared to repay the love received for ‘404 (New Era)’, aiming to gift Tiki (official fan club name) special memories while also providing a venue where more people can enjoy KiiiKiii new release in diverse ways.

Given that ‘Delulu’ showcased the members detailed vocals and an expanded musical spectrum through a stylish track film unveiled before the album release, anticipation is building for the distinctive charm it will display on music show stages.

KiiiKiii will unveil the ‘Delulu (Delulu)’ stage for the first time on Mnet ‘M Countdown’ on the 5th.