A scene featuring actor Park Ji-hoon portraying Lee Hong-wi, King Danjong, in the film ‘The Man Who Lives With the King’ by director Jang Hang-jun. Provided by ㈜Showbox

The popularity of ten-million actor Park Ji-hoon from the film ‘The Man Who Lives With the King’ is skyrocketing.

Based on the March 2026 big-data analysis of boy-group individual brand reputation, the rankings were: No. 1, Park Ji-hoon of Wanna One; No. 2, Jimin of BTS; No. 3, Jin of BTS.​

The Korea Corporate Reputation Research Institute extracted 71,697,396 items of brand big data for 755 individuals from February 14, 2026 to March 14, 2026 for the analysis of boy-group individual brand reputation, and analyzed the brand reputation index using participation, media, communication, and community indices based on consumer behavior analysis of boy-group individual brands. Compared with the 65,978,643 items of boy-group brand big data in February, this increased by 8.67%.

The brand reputation index is an indicator created through brand big-data analysis that identified that consumer online habits greatly influence brand consumption. Through the analysis of boy-group individual brand reputation, it is possible to measure positive and negative evaluations, media interest, and the level of consumer interest and communication regarding boy-group individual brands. The analysis of boy-group individual brand reputation also included a brand value assessment that measured brand influence and a qualitative evaluation by the brand-reputation monitor. A recommendation indicator was included in the reputation analysis as a weighted factor.​

For the brand ranking first, Park Ji-hoon of Wanna One recorded a participation index of 3,958,781, a media index of 1,732,406, a communication index of 4,083,499, and a community index of 3,220,421, yielding a brand reputation index of 12,995,107. Compared with the February brand reputation index of 402,420, this rose by 3,129.24%.​

Second, the brand of Jimin of BTS recorded a participation index of 202,157, a media index of 203,270, a communication index of 2,655,193, and a community index of 1,951,739, resulting in a brand reputation index of 5,012,359. Compared with the February brand reputation index of 5,369,144, this fell by 6.65%.​

Third, the brand of Jin of BTS recorded a participation index of 185,774, a media index of 187,102, a communication index of 1,658,691, and a community index of 1,571,983, resulting in a brand reputation index of 3,603,550. Compared with the February brand reputation index of 4,811,777, this fell by 25.11%.​

Fourth, the brand of G-Dragon of BIGBANG recorded a participation index of 413,267, a media index of 377,139, a communication index of 1,019,529, and a community index of 1,359,250, resulting in a brand reputation index of 3,169,185. Compared with the February brand reputation index of 3,264,742, this fell by 2.93%.​

Fifth, the brand of Jungkook of BTS recorded a participation index of 174,997, a media index of 175,538, a communication index of 1,314,098, and a community index of 1,128,660, resulting in a brand reputation index of 2,793,294. Compared with the February brand reputation index of 4,811,777, this fell by 41.95%.

Koo Chang-hwan, head of the Korea Corporate Reputation Research Institute, said that “in March 2026, for the brand of Park Ji-hoon of Wanna One, which ranked first in boy-group individual brand reputation, ‘melancholic, has aura, delicate’ scored high in link analysis, and ‘Danjong, The Man Who Lives With the King, Yoo Hae-jin’ scored high in keyword analysis. In the positive-to-negative ratio analysis, the positive rate was 94.25%”.