Comedian Lee Sang-hoon spent KRW 1 billion on toys… The 200-pyeong scale leaves viewers ‘stunned’

입력 : 2026.03.14 15:57
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MBC ‘Omniscient Interfering View’ capture.

MBC ‘Omniscient Interfering View’ capture.

Comedian Lee Sang-hoon unveils a record-setting toy museum, the culmination of 25 years of fandom into which he invested a hefty KRW 1 billion.

In episode 389 of MBC entertainment program ‘Omniscient Interfering View’ airing today (the 14th) (planning Kang Young-seon, directors Kim Yunjib·Jeon Jae-uk·Kim Hae-ni·Jeong Dong-sik·Lee Da-un, writer Yeo Hyeon-jeon), viewers will see the wildly obsessive(?) daily life of comedian Lee Sang-hoon, a top-tier toy enthusiast in South Korea recognized by all.

On the broadcast, Lee Sang-hoon reveals a toy museum packed with items he personally collected. Spanning two floors and roughly 200 pyeong, the museum is densely filled with an ‘unrivaled’ collection that boasts a singular scale befitting the ‘ultimate multi-fandom geek’. Figures spanning every genre are displayed without a gap, from various popular animation characters to superhero franchises like Marvel and DC, and even the Super Sentai series with a 50-year history. In particular, when it was revealed that the money poured into the museum alone came to a staggering KRW 1 billion, even the studio observers could not hide their astonishment.

MBC ‘Omniscient Interfering View’ capture.

MBC ‘Omniscient Interfering View’ capture.

Next, a severe chronic affliction common among superfans that Lee suffers from is revealed: the so-called ‘line disease’, meaning one cannot rest until completing an entire line of a particular series. Lee says, “If you leave a character alone, it looks lonely,” laying out his own fan philosophy(?) for collecting entire series and drawing laughs. By the end of the episode, the so-called ‘Sang-nahg-goe (a monster born by Lee Sang-hoon)’ also appears. ‘Sang-nahg-goe’ refers to people who, after watching Lee Sang-hoon on YouTube, began collecting figures and diving into fandom, and before long grew into fans like Lee, which underscores the distinctive influence that Lee Sang-hoon has on the toy industry. They add to the laughs by showing complete assimilation into the intense fandom exemplified by Lee Sang-hoon.

The unrivaled world of toy fandom pursued by ‘top-tier superfan’ Lee Sang-hoon can be seen at 11:10 p.m. today (Saturday the 14th) on MBC ‘Omniscient Interfering View’.

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