Jang Won-young SNS

According to the March 2026 big data analysis of individual brand reputation for girl group members, first place was IVE member Jang Won-young, second was BLACKPINK member Jennie, and third was BLACKPINK member Rose.​

The Korea Corporate Reputation Research Institute extracted 118,074,952 pieces of brand big data for 730 individual girl group members from February 15, 2026 to March 15, 2026, and analyzed the brand reputation index using participation index, media index, communication index, and community index based on consumer behavior analysis for individual girl group brands. Compared to February, which had 115,821,066 pieces of big data for individual girl group brands, this was an increase of 1.95%.​

The brand reputation index is an indicator created through brand big data analysis that identifies how consumers' online habits significantly affect brand consumption. Through the analysis of individual girl group brand reputation, it is possible to measure positive and negative evaluations of individual girl group brands, media interest, and the level of consumer interest and communication. The analysis of individual girl group brand reputation also included a brand value evaluation that measures brand influence. ​

The IVE Jang Won-young brand, which ranked No. 1 in individual girl group brand reputation, recorded a participation index of 1,363,721, a media index of 1,288,556, a communication index of 2,647,411, and a community index of 3,860,508, resulting in a brand reputation index of 9,160,195. Compared with a brand reputation index of 7,395,996 in February, this was up 23.85%.

​In second place, the BLACKPINK Jennie brand recorded a participation index of 755,885, a media index of 756,115, a communication index of 2,252,753, and a community index of 4,288,490, resulting in a brand reputation index of 8,053,243. Compared with a brand reputation index of 7,849,623 in February, this was up 2.59%.

​In third place, the BLACKPINK Rose brand recorded a participation index of 445,868, a media index of 453,271, a communication index of 1,629,455, and a community index of 2,949,279, resulting in a brand reputation index of 5,477,874. Compared with a brand reputation index of 5,568,381 in February, this was down 1.63%.

In fourth place, the BLACKPINK Lisa brand recorded a participation index of 226,036, a media index of 249,649, a communication index of 1,293,066, and a community index of 2,410,650, resulting in a brand reputation index of 4,179,400. Compared with a brand reputation index of 5,938,785 in February, this was down 29.63%.

​In fifth place, the IVE An Yu-jin brand recorded a participation index of 857,538, a media index of 829,783, a communication index of 1,034,101, and a community index of 1,002,547, resulting in a brand reputation index of 3,723,969. Compared with a brand reputation index of 4,156,719 in February, this was down 10.41%.

​Gu Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “For the IVE Jang Won-young brand, which ranked No. 1 in individual girl group brand reputation in March 2026, the link analysis showed high results for ‘unrivaled, model, advertise,’ and the keyword analysis showed high results for ‘black hole, 8, Won-young-like thinking.’ In the positive/negative ratio analysis, the positive rate was 93.70%.”