Recipe Group SATUR (Seteo)

On the 16th, the contemporary brand SATUR (Seteo), operated by Recipe Group (CEO Ju Si-gyeong), announced that it will hold a fan signing event featuring its model, K-pop idol RIIZE.

SATUR will hold a public fan signing with RIIZE at Starfield Hanam on April 19. This will be the first offline event since the group was selected as a model, and it is expected to provide time for SATUR and RIIZE to engage closely with consumers.

The fan signing will select 40 winners by lottery from purchasers of SATUR 26 SS products between March 16 and April 4. One entry per person is issued for qualifying purchases excluding accessories made through the official SATUR online store and 34 offline stores, and winners will be notified individually on April 13.

Since being appointed as brand models in September last year, RIIZE has showcased sophisticated styling that presents six distinct looks from the six members through various campaigns with SATUR. Most recently, in the ‘RIIZE with my SATUR’ campaign rolled out ahead of spring, they delivered a range of preppy looks that captured the brand identity unique to SATUR, drawing attention.

In addition, through airport fashion and live broadcasts, SATUR has naturally come to be seen by fans as part of RIIZE everyday looks, leading to an expansion of the brand fandom centered on the MZ generation.

A Recipe Group representative said, “Since selecting them as models last year, the free and warm Saturday mood proposed by SATUR has been effectively delivered to consumers through RIIZE, leading to a sharp increase in brand awareness and affinity,” and ”In May, we also plan to showcase a new SATUR mood, completed by the individual charms of the RIIZE members, through the 26 SUMMER campaign.”