The new keyword chosen by ILLIT “We who get ready for the day”

입력 : 2026.04.08 07:52
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4th mini album Mamihlapinatapai

A concept that captures the process of getting ready for the day

New mini album release on April 30

Group ILLIT in the midst of a photo shoot. Provided by Belift Lab

Group ILLIT in the midst of a photo shoot. Provided by Belift Lab

The group ILLIT has released additional concept photos for the new mini album.

Belift Lab stated on the 8th that ILLIT (Yunah·Minju·Moka·Wonhee·Iroha) posted the ‘GRWM’ (Get Ready With Me) version concept photos and film for its fourth mini album ‘Mamihlapinatapai’ (MAMIHLAPINATAPAI) on its official social networking service (SNS) on the 7th.

This version connects to the theme of the mini album track ‘GRWM’. According to the agency, it is structured to follow ILLIT as they prepare to start the day, capturing natural moments in personal spaces rather than on stage. Scenes of self makeup and styling, and of sharing their tastes, are included in the concept photos and film.

Earlier, ILLIT revealed the merch concept photo ‘Gwalsa Ceramic Object’ version and the ‘PAW PAW’ version concept photos made with animals resembling each member.

Group ILLIT in the midst of a photo shoot. Provided by Belift Lab

Group ILLIT in the midst of a photo shoot. Provided by Belift Lab

Group ILLIT in the midst of a photo shoot. Provided by Belift Lab

Group ILLIT in the midst of a photo shoot. Provided by Belift Lab

Following this concept photo reveal, the ‘Free Rider’ (FREE RIDER) version concept photos will be released on the 14th. On the 21st, the mini album highlight medley will be unveiled, and on the 23∼24 the campaign film for the title track ‘It‘s Me’ and the ’It‘s Me‘ version concept photos will be released in sequence. The official teaser for the title track music video will arrive on the 27∼28, and the mini album and the full music video will be released at 6 p.m. on the 30th.

ILLIT also released its third Japanese digital single ‘Bubee’ on the 6th. The agency said that on the day of release the song entered the upper ranks of the Oricon Daily Digital Single Ranking in Japan and reached No. 1 on AWA Music real-time rising chart. The agency added that a ‘Bubee’ dance challenge, created by Japanese choreographer Makida Sako, who has handled choreography for popular idol groups, is underway on short-form platforms.

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