WELLMADE

Sejung Group fashion select shop ‘WELLMADE(WELLMADE)’ stated, “Building on high-quality product competitiveness that reflects customer needs and consumption trends, we posted strong results in 2025 and are continuing stable growth this year.”

Last year, WELLMADE achieved meaningful results through product planning tailored to the lifestyles of target customers for each brand, centered on its flagship brands INDIAN, BRUNO BAFFI, and DAILIST.

Based on nationwide offline store performance, online sales increased 65% year on year, and, supported by strong outerwear sales, winter-season sales also rose 10%. Product lines that proactively reflected climate change and customer needs were well received, leading to balanced growth both online and offline.

By brand, the popular menswear label ‘INDIAN’ saw its ‘heavy outerwear’ lineup, which combines functionality with trend on the foundation of steady sellers, take root as a new growth engine. Sales of high-performance outerwear such as fleece-collar safari jackets and coats increased 47% year on year, and items highlighting trendy materials, including suede jumpers and crease jackets, also gained popularity. Together with steady demand in existing hit categories such as T-shirts and knitwear, it once again proved its mettle as a ‘national brand’.

WELLMADE

The classic menswear brand with Italian sensibility, ‘BRUNO BAFFI’, targeted segmented customer needs from ceremony looks to business and everyday wear through a TPO (time, place, occasion) tailored strategy. Its high-quality, reasonably priced ‘all-season suits’ absorbed demand during wedding and interview seasons, with sales up 120% year on year. During the spring and fall wedding peak seasons, sales surged 135%, solidifying its brand image as ‘menswear for special moments’.

In addition, the crease setup, trucker jacket, and handmade jackets and coats in the business-casual line ‘#B’ also showed strong sales, broadening the customer spectrum. In line with the sustained popularity of the ‘100% wool’ product group over the past two years, the plan for this year is to further expand a lineup focused on superior materials.

The womenswear brand ‘DAILIST’ succeeded in improving its brand fundamentals through product planning that reflected both climate change and customer needs. By launching new lines and expanding stand-alone stores, it strengthened brand competitiveness and, despite a sluggish domestic womenswear market, maintained unusual growth, entering a sales stabilization phase this year.

The essential line ‘Less by DAILIST’, introduced in fall 2025, drove sales with high-quality items faithful to the basics, with denim jackets, denim pants, and color-blocked corduroy padded outerwear becoming best sellers. Highly versatile transitional-season specialty items, such as cardigans and outerwear-style blouses, are also receiving positive responses.

WELLMADE

A WELLMADE official at Sejung Group stated, “Last year, by keeping pace with the changing market environment, customer lifestyles, and consumption trends, we were able to achieve strong results by offering high-quality products optimized for the target audience of each brand,” and added, “This year as well, based on superior product strength and solid online and offline distribution competitiveness, we will further consolidate our trust and reputation as the ‘wardrobe of the people’.”

WELLMADE