Group AtHeart.
The group AtHeart successfully wrapped up its first comeback promotions since debut.
In February and March, AtHeart pursued an aggressive run, releasing back-to-back digital singles ‘Shut Up’ and ‘Butterfly Doors’. Through roughly three weeks of music-show promotions, AtHeart proved strengthened skills and teamwork, bringing about a ‘butterfly effect’ in the music scene.
On every stage, AtHeart executed high-difficulty performances flawlessly, from floor work to pair choreography, leaving a strong impression on music fans at home and abroad. Precise group moves and graceful formations, grounded in solid fundamentals atop a three-dimensional sound, amplified the viewing pleasure.
Riding this momentum, AtHeart achieved notable results across various indicators. With ‘Butterfly Doors’, the group entered the YouTube Korea daily popular music video chart for 12 consecutive days, displaying heated popularity. In particular, as of April 6, AtHeart rose to No. 10 on that chart, setting a new personal best. Since first entering at No. 16 on March 26, the group has maintained its upward trajectory, properly igniting the spark of a long-run hit.
The music videos are also steadily drawing attention. Filmed entirely on location in Los Angeles (LA), USA, the combined views for the ‘Shut Up’ and ‘Butterfly Doors’ music videos have surpassed 30 million. The response is that the distinctive visuals and performance of AtHeart amid exotic scenery, together with the appearance of the symbolic landmark United Theater founded by figures including Charlie Chaplin, have struck a chord with global fans.
In this way, AtHeart has cemented its presence as the ‘heart of the 5th generation’ by unfolding wide-ranging activities across diverse platforms, from music shows to variety, radio, and web content. In addition, through ‘Limousine Service’, ‘Ko-eop-ko’, and ‘ONE TAKE’, the group showcased vocal and performance prowess and proved its potential as a ‘fully formed rookie’, heightening expectations for what comes next.
The ‘butterfly effect’ of AtHeart continues. On the 10th and 17th, AtHeart will appear on ‘SIMPLY K-POP Gateway To Korea’, recorded over two weeks, to meet music fans at home and abroad. The group will also take the stage at the closing ceremony of the Seokchon Lake Cherry Blossom Festival on the 11th, and in May it plans to sweep various university festival stages, continuing its steep upward trend.
