Taking the lead in raising awareness of products made by people with severe disabilities and securing sales channels in the consumer market
Breakthrough for products as hopes rise for securing supply to a famous tool retailer by Baek Sung-Hyun EM detergent, EM bathroom cleaner, and biodegradable wet wipes achieve consumer-market expansion success
Display and sales of Baek Sung-Hyun products to begin in April at about 200 stores
Actor Baek Sung-Hyun formed ties with outstanding products made by people with severe disabilities by donating his model fee, but he did not stop at simple donation; to improve awareness of facilities for people with severe disabilities and to secure the consumer market, he personally set out to pioneer sales channels and, by achieving collaboration with a currently hot tool market, opened a new path for these products.
Starting on April 11 with filming a commercial for EM detergent (a detergent that saves the Earth), he plans to maximize the use of celebrity promotion and marketing and to showcase the products of facilities producing outstanding goods by people with severe disabilities across various online&offline and overseas channels, it was said.
The facilities whose excellent products were introduced through High1 Resort in Gangwon Province plan to sell items featuring Baek Sung-Hyun as the model through online and offline stores, and collaborations such as autograph sessions and live broadcasts are also being planned.
Until now, products made by people with severe disabilities, which had struggled with opening sales channels, failed to improve their image even after the Ministry of Health and Welfare special procurement law was implemented, did not achieve clear results under the preferential purchase system, and efforts to develop sales channels that focused on increasing jobs for people with disabilities also saw little effect. However, through the partnership between Baek Sung-Hyun and CEO Hwang Ji-seon of Mountain Junior (a sales-channel developer for products made by people with severe disabilities), ESG products have been supplied to, promoted, and sold in a first deal with a well-known tool market, putting them into real consumer choice in competition with existing products and drawing attention.
In response, CEO Hwang said, “We are past the era of consuming with guilt toward the planet; trendy sales strategies must accompany consumers so that they make smarter choices and wise price comparisons”, and added, “I hope that, true to the character of the actor I have observed over a long time, this will help consumers broaden their perspective”.
