Mexicana

Seasoned-chicken brand Mexicana released, through its social media, a short yet intense ‘seasoned-chicken mukbang’ video made with its exclusive model, Hwasa.

The video is being called a ‘video that is dangerous to watch on an empty stomach’, and it is stimulating the appetites of internet users. In the footage, Hwasa holds an enticingly colored seasoned-chicken drumstick and, without hesitation, takes a bite that grabs attention.

The crisp sound as she takes a full bite, together with the drumstick juices spreading through her mouth and the harmony of the spicysweet sauce, and Hwasa’s ‘brows of truth’ as she savors it, make viewers want to order seasoned chicken right away.

Apart from the closing catchphrase “It is me, it is Mexicana,” Hwasa offers no other lines, and with only the act of eating and interjections, she perfectly expresses the deep flavor and crunchy texture of Mexicana Chicken, showcasing the presence befitting a ‘mukbang queen’.

Mexicana seasoned chicken, as the original seasoned chicken, opened a new chapter in Korean chicken culture with its distinctive taste and differentiated recipe. Having established itself as a goto menu that anyone can enjoy, Mexicana seasoned chicken expects, through this video with Hwasa, to communicate even more broadly with consumers and to further carry on its popularity as a steady seller.

Kim Yongeok, head of Mexicana’s Marketing Division, said, “We planned this video to convey, in the most direct and delicious way, the appeal of seasoned chicken, the brand’s signature steady seller,” adding, “We hope many customers will experience the uniquely differentiated taste of Mexicana seasoned chicken through Hwasa’s real mukbang.”

Along with the release of this video, Mexicana plans to carry out various participatory events through its social media channels and continue its communication with consumers.