MBN

Writer Song Hee-gu, the original author of ‘The Story of Manager Kim Who Works at a Major Conglomerate and Owns a Home in Seoul,’ appears on MBN’s ‘Kim Joo-Ha’s Day & Night’ to share a wide range of stories, from behind-the-scenes anecdotes of the drama to real estate investment know-how.

Episode 20 of MBN’s ‘Kim Joo-Ha’s Day & Night,’ airing on the 11th, features Song Hee-guthe original author of ‘The Story of Manager Kim Who Works at a Major Conglomerate and Owns a Home in Seoul’in the second installment of ‘Meet the Specialist,’ where Kim Joo-ha meets headline-making figures for in-depth conversations. In particular, at the director’s request, Song reveals, “I went to the drama set every day,” bringing up an episode in which scripts were revised on site according to the emotional arc, and he confides that upon hearing of Ryu Seung-ryong’s casting, “I screamed at a crosswalk,” adding to the intrigue. Curiosity grows about how Song viewed the drama as its original author and which character he says reflects himself.

Song Hee-gu, who is both a writer and a real estate expert, also reveals the secret behind rising from an actual mid-level manager at a conglomerate to a high-net-worth individual with assets in the 20 billion won range. He confesses, “When I first joined the company, my monthly salary was 2.1 million won; I ate only 2,900-won lunchboxes and saved all of my salary and part-time earnings,” saying he built his seed money through tears. Attention turns to why Song was so relentless in saving seed money and launching into real estate investment.

Song also shares punchy, highly practical real estate investment tipsthe kind of hard-hitting “fact-bomb” lines that drew attention on his real estate investment YouTube channel. He startles Kim Joo-ha by saying, “Land appreciates more,” and piques curiosity with the firm stance, “I am against going ‘all-in’ on leverage (‘yeongkkeul’).” The “cautions when purchasing land” and “do-not-recommend list” he emphasizes arouse curiosity.

In addition, regarding the currently popular practice of on-site inspections (‘imjang’), Song offers a frank opinion: “As ‘imjang’ has become systematized like a cram school, people end up looking at all sorts of things.” He continues, “What matters most is the neighborhood vibe,” and “I pay close attention to the feel from around the subway station to the front gate of the target apartment,” sharing distinctive field-inspection know-how that draws attention.

Meanwhile, Kim Joo-ha draws attention by confessing a painful story of failure in investing in “vacant retail space,” saying, “I have been stuck in place for 10 years.” After hearing from Song about the practical difficulties of investing in “vacant retail space,” she expresses strong empathy. Eyes are on what kind of awakening response Kim, having recognized the realities of real estate, will show.

MBN’s issue-maker talk show ‘Kim Joo-Ha’s Day & Night’ is a new-concept talk show that champions “day and night, cool head and passion, information and emotion.” It airs every Saturday at 9:40 p.m.