HYBE-Geffen Records
The girl group KATSEYE (KATSEYE) has kicked off a surge in popularity for its new single ‘PINKY UP (Pinky Up)’. Building on a successful ‘Coachella’ stage, it has been rapidly climbing major global music charts, setting the stage for another breakout.
According to the latest chart, announced on the 11th (local time) by the global audio·music streaming platform Spotify, the KATSEYE single ‘PINKY UP’ took 10th place on ‘Daily Top Songs USA’ (dated April 10). It also landed at 18th on ‘Daily Top Songs Global’.
This song had entered the two charts the previous day (the 9th), when the track was released, at No. 37 and No. 83, respectively. Although the first-day chart reflects only 12 hours of streaming and is therefore hard to compare directly, the rankings jumped by as many as 27 and 65 places.
Around the ‘Coachella Valley Music and Arts Festival’ (hereinafter ‘Coachella’) stage, there was an explosive response from global music fans toward KATSEYE. On the 10th, at ‘Coachella’ in Indio, California, KATSEYE gave the first performance of ‘PINKY UP’.
‘PINKY UP’ is an energetic track that blends intense percussion and bass with dazzling synth textures. Its sophisticated sound, oscillating between elegance and sharpness over dazzling beats, is striking, and it carries a message from KATSEYE about immersing in the moment and living without hesitation.
At the overwhelming KATSEYE stage, the audience went wild, joining a ‘sing-along’ and following the signature ‘PINKY UP’ choreography of raising the pinky finger. On the official Coachella YouTube channel, comments on the performance video included “Every moment was amazing (sung*****)” and “It sounds much better live (yours***)”.
Foreign media also took note. The U.S. music outlet Billboard offered praise: “The KATSEYE Coachella debut stage was filled with impressive moments.” Forbes highlighted, “As a global girl group representing cultures around the world, KATSEYE did not miss the message of inspiring those who see themselves in them and celebrating diversity.”
KATSEYE is a group that debuted in the United States in August 2024 under the ‘Multi-home, multi-genre (Multi-home, multi-genre)’ strategy at HYBE, led by Chairman Bang Si-hyuk, through the so-called ‘K-pop methodology’. In less than two years since debut, the group has been nominated for the 68th Grammy Awards and is commanding stages at large-scale music festivals including ‘Coachella’ and ‘Lollapalooza’.
KATSEYE has since placed songs such as ‘Gabriela’, ‘Internet Girl’, and ‘Gnarly’ on the Billboard main songs chart, the ‘Hot 100’, in succession. The three tracks peaked at No. 21, No. 29, and No. 82 on that chart, respectively. The second EP ‘BEAUTIFUL CHAOS’ has been charting on the ‘Billboard 200’ for 40 consecutive weeks. The album has climbed as high as No. 4 on the ‘Billboard 200’.
