Byeon Woo-seok. SK Intellix
Actor Byeon Woo-seok has now been chosen as the new face of SK Magic water purifiers.
SK Intellix (CEO An Mu-in) announced that it has selected actor Byeon Woo-seok as the new advertising model for SK Magic, a health platform brand, and that a new commercial will be unveiled on the 18th.
Byeon Woo-seok soared to the ranks of in-demand actors, winning explosive affection with the drama ‘Carry Seon-jae and Run’.
In the currently airing ‘21st-Century Grand Princess Consort’, he plays Grand Prince Ian, the second son of the king, expressing both royal dignity and refined sensibility as he dominates the small screen. After only two episodes, ratings surpassed 9.5%, and the show rose to No. 1 in its time slot, reflecting the strong response to the drama.
On top of that, he made a surprise appearance as a new member on the MBC variety show ‘What Do You Do When You Play?’ and, opposite Yoo Jae-seok, unleashed his signature easygoing charm, winning over even variety fans. SK Magic plans to convey the premium image the brand pursues to consumers together with Byeon Woo-seok.
The new commercial captures on video the stylish lifestyle proposed by Byeon Woo-seok.
Byeon Woo-seok. SK Intellix
An SK Intellix representative said, “We expect the dignified and sophisticated image of Byeon Woo-seok to greatly elevate the brand value of SK Magic water purifiers and to firmly solidify its standing as a market-leading company.”
Meanwhile, ‘21st-Century Grand Princess Consort’, in which Byeon Woo-seok appears, is a status-breaking romance set in a 21st-century constitutional monarchy Republic of Korea, where a chaebol commoner woman who has everything and a son of the king who can have nothing pioneer their destinies together. As Grand Prince Ian accepts the proposal of Seong Hee-ju (played by IU), their contract-marriage journey kicks into full gear, raising expectations among viewers.
As the dignified, princely side of Grand Prince Ian in the drama overlaps with the stylish lifestyle of Byeon Woo-seok in the commercial, interest in this SK Magic advertisement is heating up as well. The new ad will be released sequentially across all channels, online, offline, and outdoor, starting on the 18th, including TV, OTT·YouTube·SNS, buses, and elevators.
