Provided by the Seoul Metropolitan Government
Belift Lab, the group agency, announced on the 17th that Jungwon of the idol group ENHYPEN had been appointed as an ambassador for the ‘2026 Seoul International Garden Expo’.
The ‘Seoul International Garden Expo’ is an event that the Seoul Metropolitan Government has held since 2015 to spread garden culture and revitalize the garden industry. Last year it surpassed a cumulative 10 million visitors, establishing itself as a leading outdoor festival in Seoul. This year it will take place around Seoul Forest in Seongdong District from May 1 to October 27, at the largest scale to date.
As ambassador, Jungwon will take the lead in promoting the expo by showcasing his signature friendly yet trendy presence. He is set to carry out various collaborations, including promotional videos, on-site announcement broadcasts, and social media participation events.
On the 17th, the global promotional video teaser released by the Seoul Metropolitan Government via the ‘Seoul International Garden Expo’ YouTube channel, under the concept of ‘A Garden Where Jungwon Stays, Seoul Forest’, sensuously expressed the appeal of Seoul where nature and gardens blend within the city. In it, Jungwon strolls through lush corners of Seoul Forest and, gazing affectionately at tulips he happens upon, presents a fresh visual.
Provided by the Seoul Metropolitan Government
Kim Young-hwan, Director General of the Garden City Bureau of the Seoul Metropolitan Government, said, “We expect that through Jungwon of the group ENHYPEN, which leads global trends, we will be able to effectively convey the sensory appeal of the ‘Seoul International Garden Expo’ and the value of garden culture in Seoul” and added, “We will continue to expand the image of Garden City Seoul, which citizens and people around the world enjoy together, through diverse content.”
ENHYPEN, the group Jungwon is part of, will embark on its fourth world tour, ‘ENHYPEN WORLD TOUR ‘BLOOD SAGA’’ starting in May. The tour will begin with shows at KSPO DOME in Olympic Park, Seoul, on the 1st~3rd of next month, and will comprise 30 performances across 21 cities. The Seoul shows were ‘sold out’ early in presales for domestic and global FC membership held on the 7th~8th, demonstrating their strong ticket power.
