Thursday Island

KiiiKiii delivered bohemian summer looks to perfection in a summer fashion pictorial, showcasing vibrant chemistry.

The girl group KiiiKiii (KiiiKiii : Jiyu, Isol, Sui, Haeum, Kiya) flaunted its presence as brand muse with a spectrum of visuals.

The contemporary brand ‘Thursday Island’ recently unveiled its 2026 summer campaign created with its brand muse KiiiKiii.

Under the slogan ‘SUMMER IS CALLING (Summer Is Calling)’, KiiiKiii evocatively captured moments of savoring summer.

Thursday Island

Against verdant nature, giant air balloons created a dreamy atmosphere, and through various props such as a summer sports day, a picnic, and a carousel, a festival of summer unfolded. Adding KiiiKiii's ‘Gen Z vibe’ completed an even trendier carnival mood.

The members perfected free and buoyant bohemian styling by pairing dresses and blouses in diverse textures with accessories.

They reinterpreted the brand's signature natural and vintage sensibility in a modern way, conveying summer's free and cheerful energy while maximizing synergy.

Last year, KiiiKiii became the first K-pop idol group to serve as the brand's muse, and each season they have interpreted varied concepts with their own individuality and charm, drawing an enthusiastic response from fans and consumers alike. With this 2026 summer campaign, they once again showcased KiiiKiii's distinct color and added to their momentum.

Thursday Island

They are cementing a distinct presence on the strength of their singular ‘Gen Z vibe’ and multifaceted musical world. In their 2025 debut year alone, they swept seven rookie awards and even took home the ‘Music Video of the Year’ with their debut track ‘I DO ME’, for a total of 13 trophies, drawing attention from leading overseas outlets such as Billboard (billboard) in the United States and the UK's NME and bolstering their global standing.

Also, with the title track ‘404 (New Era)’ from their second mini-album released in January, ‘Delulu Pack(Delulu Pack)’, they achieved a triple crown on music shows and topped domestic streaming charts, earning their first-ever No. 1 on a monthly chart.

Their first monthly-chart No. 1, ‘404 (New Era)’, is a distinctive track that layers the members' varied vocals and rapping over an addictive beat fusing UK house and garage, reinterpreting the webpage error code ‘404’ with the concept of ‘freedom beyond coordinates’.

Most recently, after ranking No. 1 in brand reputation among rookie idol groups in March and April 2026, they sang ‘Go On (Go On)’, an OST for MBC's Friday-Saturday drama ‘21st-Century Grand Princess Consort’, continuing their influence.

KiiiKiii is set to hold its first fan concert, ‘Kiki Festival(KiiiKiii FesTiiival)’, on May 16 and 17. As they are active across music as well as advertising and broadcasting, expectations are high for what they will show on stage.

Thursday Island

The 2026 KiiiKiii fan concert, ‘Kiki Festival’, will take place on May 16 and 17 at Seoul's Blue Square Woori WON Banking Hall.