Miu Miu

Yeonjun of Tomorrow X Together (TXT) is teaming up with the brand, proving his presence as a fashion icon.

The luxury house Miu Miu announced on the 27th that it has appointed Yeonjun as the brand's 'Friend of the House' (Friend of the House). This designation is given to partners who share the brand's aesthetic values and, with unique individuality and style, communicate the values Miu Miu pursues to the public. Selected as Miu Miu's first 'Friend of the House,' Yeonjun has demonstrated his global influence.

Yeonjun said, "It is meaningful and exciting to work with Miu Miu, which I have liked and followed for a long time. Please look forward to my journey ahead as I express Miu Miu's free and bold energy in my own way."

Yeonjun has drawn attention for his distinctive sensibility and visuals that span music and fashion. In particular, in March he made a surprise appearance as a model at Miu Miu's FW26 show in Paris, France, creating major buzz. He became the first male K-pop artist to walk the brand's runway, leaving a strong impression. In addition, Yeonjun is expanding his activities as a fashion mentor. He is set to appear on tvN's "Kill It: Style Creator War" airing in May, where he is expected to discover next-generation fashion creators.

Tomorrow X Together (Soobin, Yeonjun, Beomgyu, Taehyun, Hueningkai), the group Yeonjun belongs to, released its eighth mini album "7TH YEAR: When the Wind Paused Briefly in the Thorns" on April 13. The new release ranked third on the Billboard 200, the main album chart of U.S. music outlet Billboard (dated May 2). In addition, with the title track "One More Day (Stick With You)," they won five trophies on domestic music shows, achieving a "grand slam."