Incode Entertainment

Rookie KEYVITUP(Keyvitup) is embarking on an ‘unprecedented move’ by launching a global campaign through the in-flight duty-free magazine ‘Sky Shop May issue’.

The idol group KEYVITUP(Keyvitup), produced by Kim Jae-joong, will carry out a global campaign throughout May via the in-flight duty-free magazine ‘Sky Shop(SKY SHOP)’ of major domestic airlines.

The ‘Sky Shop May issue’ featuring KEYVITUP has been placed on board all routes of four airlines: the nation’s leading LCCs Jin Air(JIN AIR) and Eastar Jet(EASTAR JET); the hybrid service carrier(HSC) Air Premia(AIR PREMIA); and Parata Air(PARATA AIR), which has recently been promoting its brand.

Sky Shop is a magazine placed at every seat on board and accessible to all age groups, and through this opportunity, KEYVITUP plans to imprint the team’s unique visuals and identity on domestic and international travelers and expand touchpoints with potential global fandom and consumers.

As the magazine is released in May, when surging overseas travel demand coincides with Family Month, participating is expected to play a major role in broadly spreading images of KEYVITUP’s diverse charms to more passengers.

A representative of Incode, KEYVITUP’s agency, said, “We are pleased that KEYVITUP, drawing attention as a global rookie, will meet passengers in the in-flight space filled with the excitement of travel,” and added, “From Jin Air to Parata Air, we will leverage a wide airline network to solidify our brand influence in domestic and overseas markets.”

Having captivated global fans as a skilled group upon debut, KEYVITUP is continuing vigorous activities with the debut album’s double title tracks ‘KEYVITUP’ and ‘LEGENDARY(Legendary)’, and is garnering attention as a next-generation global rookie with its strikingly rapid growth.

KEYVITUP has recently been listed in the lineup for major global stages such as ‘KCON JAPAN 2026’ and plans to continue its global trajectory.