DAILIST

DAILIST has proposed summer daily looks with actor Jang Shin-young that are comfortable yet refined.

The womenswear brand ‘DAILIST(DAILIST)’ under the Sejung Group fashion select shop ‘WELLMADE(WELLMADE)’ unveiled summer daily looks with actor Jang Shin-young that embody natural elegance, in line with the earlier-than-usual heat.

This season, DAILIST released practical items suited for wearing from spring through midsummer, taking into account changeable weather and the layering trend. Ahead of the full summer, it is proposing comfortable yet luxurious styling with Jang Shin-young and is offering special benefits through an online special promotion.

DAILIST also presented winter coat styling with Jang Shin-young last year to favorable customer reviews, and the related promotion recorded strong sales. Building on this, this season it is targeting consumers with summer styling in an ‘Effortless Chic(Effortless Chic: sophistication that looks styled yet undone)’ mood that highlights natural sophistication.

DAILIST

The signature ‘Tie-detail shirt’ allows variation of the silhouette according to preference, such as tying the waist strap to emphasize a feminine mood or leaving it loose for a chic atmosphere. Reflecting the ‘Multi-use(Multi-use)’ trend that enables diverse styling with a single item, it can be worn on its own or layered over a dress as outerwear.

The refreshing sky blue ‘Layered jumper’ applies mesh material to the hood and hem to emphasize a cool feel and adds practicality with a detachable hood. With its light material and comfortable wear, it is easy to throw on not only in hot, humid weather but also in environments with large indoor-outdoor temperature differences, making it a must-have item for this summer.

Items that offer both neatness and a lively mood based on comfortable silhouettes and materials were also presented, including the ‘Loose-fit blouse’ and the ‘A-line denim skirt’. The voluminous blouse can be matched with various bottoms for wide use from casual to business looks, while the denim skirt in a material with stretch adds a highlight with gradient washing, making it ideal for resort looks.

On the 23rd of last month, DAILIST strengthened communication with customers by unveiling the promotion lineup through its first Naver Shopping Live. In particular, by collaborating with the creator ‘Dongdi’, popular for cheerful content with his father, it raised expectations even before the broadcast, and during the live show it offered key items at the maximum discount and ran real-time prize events, providing various benefits and drawing strong interest from customers.

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A Sejung WELLMADE representative said, “This season the lineup focuses on products that are light and comfortable and ideal for layering, in response to the quickly starting heat and the lengthened summer” and, “We hope you will complete summer daily looks with natural style by referring to styling that blends the elegant and sophisticated image of Jang Shin-young with the concise, high-sensitivity sensibility of DAILIST” the representative said.