Dayone Dream

Lee Chaeyeon unveiled the performance film for her comeback title track ‘NTOTD’, proving the true value of the ‘performance queen’.

Her agency Dayone Dream on the 4th released via social media and YouTube channels the performance film for the title track ‘No Tears On The Dancefloor(hereinafter NTOTD)’ from the fourth mini album ‘Till I Die(Till I Die)’ by Lee Chaeyeon.

Offering a different appeal from the narrative direction of the previously released official music video, the video is designed to focus solely on Lee Chaeyeon, her astounding ‘choreography’, and the explosive ‘performance’ itself, capturing the attention of global fans.

In the video, Lee Chaeyeon turns a subway platform steeped in a dark, vintage mood into a stage and delivers impeccably synchronized group choreography with dancers. Pairing a sleek asymmetrical top with white pants, she stands out at the center of dancers dressed in all black, flaunting fluid movements and an unmistakable presence. In particular, dynamic camera movements and bold zoom-in·zoom-out direction amplify her signature powerful impact and convey the ‘raw’ energy of the music intact beyond the screen.

Above all, the wistful yet surging emotional arc of ‘NTOTD’, a retro-tinged nu-disco dance-pop track, is brought to life in three dimensions through the performance. From the delicate articulation of joints to details that make even her hair seem to dance, and expressive acting that heightens immersion in the song, it intuitively presents the weighty narrative of steadfastly overcoming the wounds hidden behind outward glamour and unfolding a stage that is hers alone.

After successfully releasing her comeback record on the 28th of last month, Lee Chaeyeon has been drawing a passionate response from global music fans with the title track ‘NTOTD’ and is actively continuing her comeback promotions through a variety of music programs and content.