Coupang Play variety <Bonjour Bakery>
The Coupang Play variety <Bonjour Bakery> finally opens for business today, the 8th.
<Bonjour Bakery> is a healing baking variety show set against the backdrop of the first ‘senior dessert cafe’ in the country, opened in a quiet rural village, where elders who know the taste of life and bakery family members who know the taste of happiness share sweet comfort and warmth.
First, we reveal the ‘healing points’ that will warm the hearts of viewers and make them gently rise.
# Filled with neighborly warmth, ‘the one and only dessert cafe in the world’-a ‘modest luxury’ dedicated to parents who have spent their lives for family
The most special rule unique to <Bonjour Bakery> is that only ‘seniors aged 65 or older and their companions’ may enter. Starting from the realization that “the happiness of elders is modest,” this project gifts the generation of parents who have lived their whole lives for family with ‘time wholly for oneself’.
Here, elders become the protagonists who enjoy simple joys. Their lives, memories, and laughter stack up layer by layer, and the exotic desserts they taste for the first time remain unforgettable sweet happiness. Through new flavors and experiences, the sight of elders enjoying complete happiness calls to mind our grandmothers and parents and offers a touching healing that every generation can share.
Coupang Play variety <Bonjour Bakery>
Coupang Play variety <Bonjour Bakery>
# Peak precision: the ‘kitchen team’ Cha Seung-won X Lee Gi-taek, top-tier service from the ‘hall team’ Kim Hee-ae X Kim Seon-ho-a sweet harmony completed with a golden ratio!
A solid cast that recharges happiness also raises expectations. The ‘kitchen team’ pairs ‘Chef Cha’ Cha Seung-won with ‘the passionate youngest’ Lee Gi-taek. Taking on French baking for the first time with meticulousness that allows not even a 1-gram error, Cha Seung-won shows the pinnacle of ‘crispy outside, moist inside’ craftsmanship. Under the rigorous instruction of Cha Seung-won, Lee Gi-taek steadily grows and serves as the mood maker of a kitchen brimming with lovable clumsiness.
On the ‘hall team’, the face of the shop, are the ‘owner’ Kim Hee-ae with gentle charisma and the ‘barista’ Kim Seon-ho with an approachable charm. While Kim Hee-ae leads the atmosphere with warmth that blends naturally with elders, Kim Seon-ho fully plays the role of a ‘national grandson’, disarming the hearts of elders with his friendly smile.
Coupang Play variety <Bonjour Bakery>
Coupang Play variety <Bonjour Bakery>
# A splendid meeting of local seasonal ingredients and French desserts!-a diverse dessert lineup that refreshes eyes and ears
The audiovisual pleasures that satisfy the five senses of viewers also heighten anticipation. With the ‘Bonjour Green Barley Field Tart’ that captures the terrain and contours of Gochang, and the ‘Bonjour Bokbunja Croissant’ that uses local specialties, wholesome ingredients grown on our land meet exotic baking techniques to present a spectacular feast for the eyes.
In particular, the meticulous process of placing ingredients one by one with tweezers becomes an art, and the sound of bread baking, the aroma of coffee, and the tranquil rural scenery deliver a gentle rest to busy daily life. The production team removes harsh stimulation and fills the space with sincere desserts and the candid life stories of the elders, offering the most fragrant and comforting solace this spring.
Meanwhile, beyond healing through viewing, a special chance has been prepared to fill the five senses by directly tasting the desserts on screen. Some of the desserts showcased on <Bonjour Bakery> will be sold through Coupang starting today, the 8th (Fri), making it possible to taste the desserts from the show in person. With ‘gustatory pleasure’ added, <Bonjour Bakery> will offer viewers an even deeper, more fragrant rest.
<Bonjour Bakery>, which will deliver a healing time along with sweetly lingering comfort, will be released today, Friday, May 8 at 4 p.m. on Coupang Play.
