Actor Byun Woo-seok. Courtesy of Bvlgari
Actor Byun Woo-seok has been selected as the new ambassador for the Italian Roman high-jewelry brand Bvlgari (BVLGARI).
Sharing the news on the 11th, Bvlgari explained the choice by stating that “Byun Woo-seok’s refined visuals, distinctive presence, and the sincere attitude he has shown through his works resonate deeply with the artistic and creative values of the Maison.”
In the pictorial unveiled for the first time alongside the ambassador announcement, Byun Woo-seok perfectly interpreted Bvlgari’s signature items with his own sensibility. He paired the new ‘B.zero1’ ring, featuring a spiral design inspired by the Roman Colosseum, with the 37mm ‘Octo Finissimo’ watch distinguished by an intricate octagonal case, projecting both gentle and bold energy at once. Traditional aesthetics and modern design blended with the refined charisma unique to Byun Woo-seok to complete a striking style, according to assessments.
Actor Byun Woo-seok. Courtesy of Bvlgari
Actor Byun Woo-seok. Courtesy of Bvlgari
Actor Byun Woo-seok. Courtesy of Bvlgari
Joining as the new ambassador, Byun Woo-seok said, “I am very pleased to be working with Bvlgari,” adding, “I feel a strong attraction to the beautiful and bold creativity and the profound heritage of the Maison. Through my upcoming ambassador activities, I hope to convey that value fully to many people.”
Having risen as an icon representative of this era, Byun Woo-seok plans to embark on a diverse global journey with Bvlgari starting with this announcement. Meanwhile, he is receiving great public affection for delivering a captivating performance in the drama ‘Grand Prince Consort of the 21st Century’, which is set to conclude on the 16th.
