Entertainment company TME Group (CEO Ahn Seok-joon) has joined hands with Chef Yoon Nara, “Yoon Jumo the Sool Brewer,” who made his presence felt on the Netflix variety show “Culinary Class Wars: Kitchen Class Warfare Season 2,” to expand its digital content and variety entertainment ventures.

Chef Yoon Jumo is a Korean cuisine chef and a traditional liquor expert, and by appearing in Season 2 he reached the Top 5 and gained public recognition. Since then, he has continued diverse activities centered on his restaurant Yoonjudang, including broadcasting, brand collaborations, and content production. Together with CP Moon Tae-ju, he runs the YouTube channel “Yoon Jumo the Sool Brewer,” presenting cooking and traditional liquor in a variety-style format, and appearances by fellow Culinary Class Wars chefs such as Choi Kang-rok and Yoon Nam-no and by actor Go Chang-seok and his spouse have drawn attention.

TME Group will directly handle the planning, production, and operation of this channel and plans to develop it into digital IP that combines F&B and lifestyle. The company manages trot singer Kim Yong-im; “Mr. Trot 3” alumni Kim Yong-bin and Son Bin-a; crossover artists Cheon Rok-dam and Choon Gil; and “Miss Trot 4” singers Lee So-na, Heo Chan-mi, and Hong Seong-yoon. With this collaboration, F&B and lifestyle content will be added to a lineup that had focused on music and live performance. The company has also steadily expanded its performance infrastructure, including the acquisition of Dreamus performance business, operating the 630-seat Xcala venue in collaboration with Shinsegae Group, and selection as the preferred bidder for the Jamsil Pop City performance hall project.

Chef Yoon Jumo said, “I am excited that, together with TME Group, we will now be able to meet audiences in more formats and on more platforms,” and added, “I want to approach many more people comfortably with content that captures cooking, traditional liquor, and stories of everyday life.”

Ahn Seok-joon, CEO of TME Group, said, “Chef Yoon Jumo is a rare talent who brings together cooking, traditional liquor, a feel for variety entertainment, and digital communication skills,” and added, “We expect this to be a strong starting point for the story-driven F&B IP that TME Group aims to develop across platforms.”