MBC <21st-Century Grand Princess Consort>
It is on an unstoppable roll.
‘21st-Century Grand Princess Consort’ is captivating viewers at home and abroad, reigning as an undisputed powerhouse.
The MBC Friday-Saturday drama ‘21st-Century Grand Princess Consort’ (written by Yoo Ji-won/ directed by Park Joon-hwa, Bae Hee-young/ planned by Kang Dae-seon/ produced by MBC and Kakao Entertainment) portrays the enterprising strides of Seong Hee-ju (played by IU) and Grand Prince Ian (played by Byun Woo-seok) as they move toward a new future, sweeping TV ratings, buzz, and global OTT charts.
First, Episode 10, aired on the 9th (Sat.), recorded 13.5% in the Seoul metropolitan area, 13.3% nationwide, and 5.6% in 2054, with both the Seoul metro and nationwide figures rising sharply to renew its own highest ratings for two consecutive days. In addition, both Episodes 9 and 10 ranked No. 1 in overall ratings among all Friday and Saturday programs in the Seoul metro, nationwide, and 2054 metrics, firmly keeping the ratings throne. (Nielsen Korea)
According to GOODDATA Corporation’s FUNdex, the TV-OTT drama buzz rankings have likewise remained at No. 1 since the premiere, demonstrating the stature of a true dominant force. It placed first across all buzz indicatorsnews, video, and VONand in the TV-OTT drama cast buzz, IU (as Seong Hee-ju) ranked No. 2 and Byun Woo-seok (as Grand Prince Ian) ranked No. 1, placing in the top tier for six consecutive weeks. (as of 2026. 05. 12.)
The ‘21st-Century Grand Princess Consort’ syndrome is also sweeping global OTT platforms. According to FlixPatrol, a global OTT ranking site, ‘21st-Century Grand Princess Consort’ ranked No. 3 globally and No. 1 among Non-English titles in Disney+ TOP 10 TV Shows, and has steadily remained near the top since its premiere. It has taken first place in a total of 15 countries, including Japan, Taiwan, Brazil, and Peru, showing especially overwhelming strength in Latin America. It also ranked No. 2 in Korea, Mexico, and Italy, and No. 3 in Sweden and Canada, placing within the Top 10 in a total of 47 countries. Notably, on Disney+ in the United States, it has sustained a long-running hit for 29 days, and its even popularity across Latin America, North America, Europe, and Asia attests to the fervor around ‘21st-Century Grand Princess Consort’. (as of 2026. 05. 11.)
With ratings, buzz, and OTT metrics all soaring day after day, anticipation is high for what additional records ‘21st-Century Grand Princess Consort’, now racing toward its finale, will set next. For the first time since buzz tracking began, it ranked No. 1 in TV-OTT drama buzz and No. 1 and No. 2 in cast buzz two weeks before its premiere, and it even achieved a complete sellout of ad inventory, drawing attention to its unstoppable run.
The MBC Friday-Saturday drama ‘21st-Century Grand Princess Consort’, the driving force behind the syndrome sweeping Korea and beyond, will air Episode 11 at 9:50 p.m. on the 15th (Fri.).
