ENA ‘The Scout’
ENA ‘The Scout’ has first taken off in Latin America. Riding on social media, signs of a global hit are emerging.
Recently, stage clips and performer videos related to ‘The Scout’ have been spreading rapidly through social media, becoming a hot topic among Latin American fans. As online reactions such as likes, comments, and shares continue to increase, attention is rising not only for the cast but for the program itself.
‘The Scout’ is a growth-oriented music project that follows artists who once missed an opportunity or have honed their skills in their own spheres as they return to the stage. Unlike conventional audition programs, rather than centering on competition or elimination, it highlights the potential and growth narratives of the participants, resonating with overseas viewers.
Fans in Latin America are voluntarily sharing performance videos from the program and the stories of the contestants on social media, sending fervent support. “The contestants feel genuine”, “We want to watch it in Latin America, too”, and “We discovered a new K-music program” are among the reactions, strengthening the possibility of expanding the global fandom.
ENA ‘The Scout’
The muse Lee San is also drawing attention from Latin American fans. Born to a mother from Peru and a Korean father, Lee San stood out with an exotic, sharp look and a distinctive aura. In addition, his stage reinterpreting the song ‘TOMBOY’ by Hyukoh with his own sensibility is circulating on social media, helping the program spread overseas.
A representative said, “We did not expect the response to ‘The Scout’ in Latin America to rise this quickly,” and added, “It seems that interest in particular cast members, as well as the authenticity and growth narrative of the program, has connected with overseas fans.”
They continued, “Recently we have received not only inquiries about exporting the program format, but also inquiries about the possibility of cast fan meetings,” and added, “Although nothing has been finalized yet, we are confirming the potential for ‘The Scout’ to expand into a global music project.”
Word of mouth about ‘The Scout’ that began in Latin America is attracting attention online and is leading to possibilities for global business expansion. With inquiries extending to exporting the program format and holding overseas fan meetings, attention is focused on whether ‘The Scout’ can establish itself as a new global success case for K-music content.
The growth-oriented music project ENA ‘The Scout’, where skilled hidden gems and masters create chemistry, airs every Friday at 8 p.m.
