BIGHIT MUSIC (HYBE)
Through the BTS ‘BTS THE CITY ARIRANG - LAS VEGAS’ (hereafter ‘The City Las Vegas’) event, the largest spherical venue in U.S. history, Sphere, will be transformed with an ‘Arirang’ theme.
In addition, areas across the Strip, the Eiffel Tower in Las Vegas, and even F&B throughout downtown will turn into festival zones centered on BTS. This will deliver multisensory entertainment spanning the entire city, including themed hotels and gourmet tours.
On the 15th, BTS posted additional detailed notices about ‘BTS THE CITY ARIRANG - LAS VEGAS’ (hereafter ‘The City Las Vegas’) on the global superfan platform Weverse. The project is the starting point of ‘Global The City 2.0’, which expands the existing ‘The City’ to major cities worldwide, heralding the largest-ever city-linked campaign.
In 2022, timed with their concerts, BTS bathed all of Las Vegas in purple, which became the genesis of this new city-format project. This year, in collaboration with the Las Vegas tourism board, they will present an evolved ARIRANG Red Illumination. The intense red, the key color of the new album, will redefine the Las Vegas night. By leveraging the expanded infrastructure, the event grows in scale compared with 2022 and is expected to fill a broader area with BTS messaging.
BIGHIT MUSIC (HYBE)
The largest spherical venue in the world, ‘Sphere’, will present spectacular sights themed on the new release ‘Arirang’ (ARIRANG) by BTS during the project period. The massive digital content covering its entire exterior is expected to deliver an overwhelming visual experience to visitors from around the world coming to Las Vegas.
The Strip, a tourism and commercial district, will stage a large-scale ‘BTS Welcome OOH (out-of-home advertising) takeover’ carrying welcome messages for BTS. From 11 p.m. to midnight on show days, major billboards will be filled with greetings for the group. It is expected to be a meaningful moment that bathes Las Vegas, the heart of American entertainment, in BTS.
On May 23, 24, 27, and 28 (local time), the performance dates for ‘BTS WORLD TOUR ‘ARIRANG’ IN LAS VEGAS’, at specified times the High Roller, the Eiffel Tower at Paris Las Vegas, and The Las Vegas Gateway Arches, along with iconic themed hotels on the Strip such as Luxor and Mandalay Bay, will all light up in red to create a spectacular scene. On May 22 and 26, a ‘THE CITY Welcome Party’ will be held at Tailgate Beach Club (Tailgate Beach Club). In addition, a variety of experiences will be offered that actively utilize urban infrastructure, including collaborations with diverse F&B brands such as Tous les Jours and glamorous gourmet tours.
The project will maximize the scope of the festival by actively leveraging entertainment infrastructure and cultural assets in Las Vegas, filling the time before and after the concerts with BTS music and messages. Beyond attending the performances, the entire city is expected to become a venue for experiential engagement that shares and breathes the artist brand. Detailed information regarding ‘The City Las Vegas’ can be found on the official BTS Weverse channel.
BTS joining hands with Las Vegas, the largest entertainment city in the United States, to deliver a dazzling urban experience is expected to become a milestone for the global show business industry.
