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The global girl group KATSEYE has been recognized as a digital culture icon beyond music by winning two honors at the Webby Awards. Together with GAP’s ‘Better in Denim’ campaign, they won both the main award and the People’s Voice category.
According to HYBE-Geffen Records, KATSEYE became a double winner at THE WEBBY AWARDS, known as the ‘Oscars of the internet’.
On the 16th, at the ‘30th Webby Awards’, KATSEYE, together with the fashion brand GAP’s ‘Better in Denim’ campaign, received the main prize (Webby Award). They also won the public vote-based ‘People’s Voice Award’ in the Fashion, Beauty·Lifestyle, Branded Entertainment Video·Film category.
The Webby Awards is a prestigious international awards program organized by the International Academy of Digital Arts and Sciences in the United States since 1996. It selects websites, social media, apps, podcasts, advertising·PR, AI works and figures that have exerted major influence worldwide, highlighting achievements across digital culture.
This year’s list of Webby Award winners included global icons such as Bad Bunny, Lionel Messi, Cardi B, Lady Gaga, Timothee Chalamet, Justin Bieber, Jimmy Fallon, Alex Warren, Kendrick Lamar & SZA, in addition to KATSEYE. It underscores KATSEYE’s stature as artists with a presence not only in music but across diverse fields.
Unveiled in August 2025, GAP’s ‘Better in Denim’ campaign is cited as one of the clearest proofs of KATSEYE’s reach. Fronted by KATSEYE and putting diversity that embraces each individual’s personality and charm at its core, the campaign video recorded approximately 8 billion impressions and more than 400 million views at the time. In addition, reels such as member interviews and behind-the-scenes from the shoot drew enthusiasm comparable to the main spot, leading to a wealth of derivative content created by users across social media.
GAP CEO Richard Dickson (Richard Dickson) said at the second-quarter earnings announcement held in September that year, “People didn’t stop at simply watching the ad; they actively joined in (the campaign message), showing that this was cultural domination.” Foreign media likewise drew attention to the campaign as a ‘hymn to diversity’, and focused on KATSEYE’s identity and direction born through Chairman Bang Si-hyuk’s ‘K-pop methodology’.
It became a runaway phenomenon. In Google’s ‘Year in Search 2025’, KATSEYE ranked second in the US ‘Trending Musicians’ category, and made the ‘Trending Topic US’ list in YouTube’s annual report (Global Culture & Trend Report 2025). On TikTok, it was named No. 1 ‘Global Artist of 2025’.
KATSEYE is also achieving notable results on major music charts. After releasing hits including ‘Gnarly’, ‘Gabriela’, and ‘Internet Girl’, they are now gaining popularity with the new single ‘PINKY UP’. ‘PINKY UP’ placed No. 72 on the US Billboard Hot 100 (dated May 16), marking four consecutive weeks on the chart. In the latest UK ‘Official Singles Top 100’ (for May 15~21) it ranked No. 50, and on Spotify’s ‘Weekly Top Songs Global’ (for May 8~14) it stood at No. 83, sustaining a presence for five consecutive weeks on each.
The ‘long-run’ popularity of their previous release is also remarkable. KATSEYE’s second EP ‘BEAUTIFUL CHAOS’ has spent 45 weeks on the US ‘Billboard 200’ and continues to be loved. The album track ‘Gabriela’ has charted on Spotify’s ‘Weekly Top Songs Global’ for 47 consecutive weeks, and even ‘Touch’, released in July 2024, recently entered the UK Official ‘Singles Top 100’ and stayed for four weeks, showing the strength of new and earlier songs drawing attention together.
