Asian Pop Festival 2025

“Enjoy both the performance and fashion with official T-shirts and gym sacks (string bags) that fully capture the vibe of the Asian Pop Festival”

Official MD∙F&B∙side programs for ‘Asian Pop Festival 2026’ have been unveiled. A variety of festival-look goods such as T-shirts∙gym sacks∙bandanas were introduced.

From T-shirts and bandanas to practical gym sacks (string bags)∙wind jackets, the festival is expanding the ‘off-stage attractions’ that connect inside and outside the shows.

Paradise Cultural Foundation has revealed the official MD lineup for the ‘Asian Pop Festival 2026(Asian Pop Festival 2026)’, to be held from the 30th to the 31st at Paradise City in Yeongjongdo, Incheon.

The goods, which have sold out every year and enjoyed high popularity, return this year with a further expanded lineup. The plan is to carry the energy of the hot music festival at Paradise City into everyday fashion and collectibles.

Asian Pop Festival

The official T-shirts were created in collaboration with the outdoor heritage lifestyle brand ‘Penfield(Penfield)’. Across the collection, graphics capture the free energy, vivid colors, and on-stage heat unique to the Asian Pop Festival. There are four T-shirts in total, designed with relaxed silhouettes and lively color accents so they can be worn comfortably at the venue as well as in everyday life.

Slogan towels and bandanas are items that let you intuitively feel the festival mood. The bandanas express a free atmosphere with hand-drawn style graphics and bold color combinations, while keyrings, mini pouches, and gym sacks were completed as practical goods that consider on-site mobility and storage convenience.

Limited goods produced in collaboration with the music-based lifestyle brand ‘Stereophonic Sound(Stereophonic Sound)’ will also be sold. Stereophonic Sound is a brand that translates the emotions and memories music leaves in daily life into visual items, and this time it has rendered the scene where stages of different moods, various artists, and audience movements intersect into Stereophonic Sound graphics and practical items.

The collaboration limited goods consist of a flat cap, water bottle, T-shirt, wind jacket, rain poncho, and utility pouch. The flat cap adds embroidered collaboration logos to a washed six-panel silhouette, and the water bottle was prepared in a 0.5L size through collaboration with Nalgene(Nalgene), making it easy to carry at the festival site. The T-shirt emphasizes comfortable wear with a relaxed silhouette and logo graphics, and the wind jacket and rain poncho were made more practical to flexibly cope with rain and wind, considering the outdoor festival environment.

Asian Pop Festival

This year, the festival refined and strengthened its content based on three years of know-how, raising its completeness as a stay-type festival. At the special booth ‘Apopfe Studio’, which will enhance the festival mood, face glitter, hair styling, tattoo stickers, photo booths, and other hands-on content add to the fun outside the stages.

In addition, the ‘Chroma Midnight Stage’, which allows the excitement to continue late into the night, will be held for audiences with two-day passes. The late-night special operation program of the high-end wellness spa ‘CIMER(CIMER)’, which received great acclaim from audiences last year, has also been prepared again.

The differentiated F&B content is also noteworthy. On site, ‘Coffee Temple(Coffee Temple)’ by national barista Kim Sa-hong will serve special coffees that reinterpret the musical worlds of the performing artists through taste. In particular, this year a limited-edition special drip-bag coffee inspired by the track ‘Wish’ by electronic musician KIRARA(KIRARA) is set to be unveiled.

Vino Paradise, the Paradise Group wine specialist company, carefully selected wines, and brands such as Carlsberg(Carlsberg) beer will add to the pleasures of gastronomy, and during the festival period a 10% discount will also be offered at major food and beverage (F&B) establishments within the Paradise City Plaza.

Asian Pop Festival

Beginning as Live Club Day’s ‘Asian Pop Stage’, which symbolizes Korean indie music, the festival has established itself as a venue for exchange where artists from Korea and across Asia interact. It goes beyond a simple festival to serve as a ‘support platform’ for the music scene.

This year, about 50 teams from Korea, Japan, Taiwan, and Indonesia will participate, showcasing the musical worlds of each country. In particular, around 40 overseas delegates will attend on site to operate an artist lounge and provide opportunities for artists to advance into overseas festivals. Paradise Cultural Foundation plans to support travel expenses and more for artists through the ‘Paradise Music Lab Network’ project.

A Paradise Cultural Foundation representative said, “Asian Pop Festival will be a festival where you experience the entirety of the special space called Paradise City along with performances by 51 teams from seven countries, Asian musicians with diverse nationalities and styles,” adding, “We hope you will plan your own festival route through the published timetable and enjoy a new experience in which music and space are organically connected.”