Actor Bang Eun-hee, Representative Joo Sung-gyun, Chairman Shin Cheong-seok, Actor Yoon Ji-sook, Secretary-General Kim Tae-su (from left)
The Global Influencer Association has signed a memorandum of understanding (MOU) with the OK Joa Celebrity Volunteer Corps to work together to spread positive influence. The two organizations will launch efforts to build a celebrity·influencer public-interest ecosystem.
The incorporated association Global Influencer Association (hereinafter Jincon, standing representative Joo Sung-gyun) and the incorporated association OK Joa Celebrity Volunteer Corps (chairman Shin Chang-seok) said on the 20th that they signed an MOU to expand the positive influence of celebrities and influencers, and that they will jointly promote social-contribution activities and cooperative projects for public-interest content.
The agreement aims to contribute to the creation of healthy social value and the spread of a public-interest culture by promoting social-contribution campaigns, support for vulnerable groups, digital content production, domestic·overseas joint events, and public-interest projects based on the influence of celebrities and influencers.
Under the agreement, the two organizations plan to promote: ▲ joint planning and operation of social-contribution campaigns with participation by celebrities and influencers ▲ support for vulnerable groups and sharing projects ▲ production and promotion of digital content to expand positive influence ▲ online·offline publicity and network cooperation, among other efforts.
Standing Representative Joo Sung-gyun (Left), OK Joa Celebrity Volunteer Corps Chairman Shin Chang-seok (Right)
The OK Joa Celebrity Volunteer Corps is a social-contribution organization in which celebrities from various fields take part and continue sharing and volunteer work. It has steadily carried out practical efforts focused on supporting marginalized groups and public-interest activities. In particular, it is expanding a new activity model that goes beyond one-off volunteer work to combine cultural content with social contribution.
Jincon operates public campaigns and content projects based on a global influencer network of 390 teams in 66 countries, and is pursuing the realization of the social value of influencers and the building of a global cooperation ecosystem.
Joo Sung-gyun, the standing representative of Jincon, said, “The Celebrity Volunteer Corps has carried out sincere volunteer work for a long time, but there were aspects where its value and story were not fully turned into content,” and added, “Because good activities should be delivered to more people, we will use the content planning capabilities of Jincon and its global influencer network to spread the positive influence of the corps at home and abroad.”
Additionally, “We plan to create a new form of collaboration model in which celebrities and influencers share fandoms and create social value together,” and “As global influencers are participating in the new song project ‘Mal Mal Mal’ by singer Jadu, we will expand various campaigns that combine content with the public interest,” he added.
He went on to say, “We also plan to prepare various education and cooperation programs so that celebrities can operate their social media channels effectively and secure content competitiveness.”
Shin Chang-seok, chairman of the Celebrity Volunteer Corps, said, “Going forward, the Celebrity Volunteer Corps is also preparing to expand its overseas activities,” and added, “If we work together with the global network of Jincon, we expect to create even greater synergy.”
He continued, “We want to create a new model of noblesse oblige in which celebrities and influencers practice the values of social responsibility and sharing together,” and said, “If we link up with local famous celebrities and influencers as well as corporate sponsor networks, it will also be possible to build a sustainable global social-contribution platform.”
Shin also emphasized, “Seoul has now established itself as a city admired by people around the world, and the influence of global influencers who actually visit Korea is also growing,” and “In recent large-scale events as well, we can feel that the number of overseas participants has increased significantly. Now is a very good time to expand the global cooperation network.”
The two organizations plan to form a working-level consultative body to flesh out joint projects and to push in earnest public-interest content and domestic·overseas campaigns in which celebrities and influencers participate together.
